Direct-to-consumer omnichannel Ayurvedic lifestyle brand T.A.C announced raising ₹100 crores in its Series A funding round from VC fund Sixth Sense Ventures.
The round also saw participation from actress Kajal Agarwal, start-up founders and venture debt funds.
The funds raised will improve product manufacturing, increase digital awareness of ayurveda and T.A.C in the ecosystem, expand research and development, and strengthen offline presence. Based on Dosha Consultations, T.A.C plans to incorporate and automate personalized skin, hair, and wellness routines.
The brand says that its portfolio of 100 unique SKUs and strong omnichannel distributor network, which spans 20+ EBOs, 5,000+ retail touchpoints, and online platforms, has resulted in a growth of 300% for the brand. T.A.C recently launched in Dubai, making its first entry into the MEA region’s global markets.
“Though there is a huge clutter of digital-first BPC brands, only a handful have been able to get shelf space in the offline world, where 90% of the market still resides. GT presence is critical to drive real scale for any consumer brand. Having moved offline early, establishing distribution across offline retail formats and geographies, T.A.C is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand,” said Nikhil Vora, founder and CEO of Sixth Sense Ventures.
“Furthermore, with rapid evolution of consumer preferences towards natural, and now Ayurveda-driven, T.A.C is addressing this with affordable pricing and accessibility across all TGs. Thrilled to partner with the super passionate and determined duo, Param and Shreedha, to realize their vision!” he added.
“This Series A funding is a significant milestone for T.A.C and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially Millennials & Gen Z, to make Ayurveda mainstream. We are very excited to have Sixth Sense Ventures onboard, with their expertise in the consumer space, T.A.C is poised to be the Most Loved Ayurveda brand in the years ahead,” said Shreedha Singh, co-founder and CEO.