NirogStreet, an ayurvedic startup based in Delhi, has raised $12 million in a Series B funding round led by Jungle Ventures. Existing investors Spiral Ventures, ICMG Co-Creation Fund, and angel investors including Gokul Rajaram of DoorDash and Rajeev Kannan of the Japanese bank SMBC also actively participated in the round.
The round also includes investment from Anthony Weldon’s family office. The startup will invest the funds in upgrading its technology, service offerings, and supply chain.
NirogStreet, a startup founded in 2016 by Ram Kumar N, uses technology to deliver many services, such as digital health record management, smart clinics, peer-to-peer learning for over 50,000 Ayurvedic practitioners, and doctor prescriptions.
“NirogStreet is transforming the entire Ayurveda value chain by infusing trust, quality, access and scale to the industry. Ram and his team are building an industry-first Ayurveda ecosystem with their unique community-first, knowledge and commerce approach that transcends from ingredients to consumers,” said Anurag Srivastava, Founding Partner at Jungle Ventures in a statement.
In a round led by CE Ventures, the corporate venture capital platform of Crescent Enterprises and ICMG, the company raised $4 million in December of last year. Anuj Srivastava, the CEO of Livspace, and Gokul Rajaram, a board member of Coinbase and Pinterest, also participated in the round.