Atelier Expressions, the premium lifestyle investment platform of TVS VENU, has signed an agreement to acquire a majority stake in Lonestar Hospitality Private Limited, the company behind New Delhi-based luxury handcrafted mithai brand Khoya. The acquisition represents another milestone in Atelier Expressions’ strategy to build a curated portfolio of artisanal businesses with strong cultural heritage and long-term growth potential.
The company will acquire a majority stake in Khoya, subject to customary closing conditions. Moreover, the transaction is expected to conclude by the end of August 2026.
Through its strategic investments, Atelier Expressions supports exceptional businesses in unlocking their growth potential while preserving the authenticity, identity and distinctive character that define their success. The company believes Khoya has successfully reimagined one of India’s oldest culinary traditions for the modern consumer by combining cultural authenticity, premium quality and strong commercial fundamentals, making it a natural addition to its expanding portfolio of premium brands.
Sid Mathur, Founder of Khoya, will continue to oversee the company’s operations and execution with support from the existing leadership team, according to the company’s release.
Furthermore, the partnership strengthens Atelier Expressions’ growing portfolio of luxury lifestyle brands and experiences. The platform already includes J.L. Coquet, the historic Limoges porcelain maison with more than 200 years of French craftsmanship; Khadak, the acclaimed Dubai restaurant founded by chef Naved Nasir; and Hedon, the London-based luxury motorcycle helmet manufacturer known for combining engineering precision with artisanal craftsmanship.
Founded in 2016 by Sid Mathur, Khoya has established itself as a premium confectionery brand by presenting traditional Indian mithai for contemporary consumers. The brand combines high-quality ingredients, refined craftsmanship and thoughtful design to redefine a category traditionally associated with heritage while delivering a luxury offering rooted in India’s rich culinary legacy.
“Sid has reimagined one of India’s oldest culinary traditions for a new generation of consumers while staying true to what makes it special. That ability to respect tradition while building a contemporary brand is exactly what attracts us to businesses like Khoya. Khoya reflects the qualities we look for at Atelier Expressions, and we look forward to working together to build on its success while preserving the authenticity and character that define the brand,” said Tara Venu, executive director of Atelier Expressions.
Sid Mathur, founder of Khoya, said, “This partnership with Atelier Expressions offers a tremendous opportunity to scale our presence across India, explore new collaborations and elevate Khoya to greater success. Khoya was created from a belief that Indian mithai deserves the same care, creativity and attention to detail as the world’s finest luxury food brands. Every product we create is rooted in heritage while thoughtfully designed for the way people enjoy and share food today. As we considered the next chapter for Khoya, we wanted a partner who shares our belief in quality and long-term brand building. Atelier Expressions is a natural fit, and together we look forward to introducing more people to Indian confectionery at its very best.”
Mathur developed Khoya in collaboration with food historians and academicians to offer a more refined interpretation of traditional Indian mithai for today’s consumers. Before founding Khoya, he gained extensive experience with the Impresario Group, where he helped build brands such as Smoke House Deli and Social. He also worked with Secret Ingredient, one of India’s leading food consultancy firms that advises several prestigious clients.
Today, Khoya offers a portfolio that includes premium traditional mithai, chikki, mukhwas and savoury snacks. Additionally, the brand serves customers through its own digital channels and selected retail outlets across Delhi.
Meanwhile, Atelier Expressions continues to strengthen its portfolio with brands that celebrate craftsmanship and cultural heritage. Alongside J.L. Coquet, Khadak and Hedon, the platform reflects TVS VENU’s long-term vision of connecting timeless traditions with future-focused creativity through carefully curated lifestyle investments.
