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HomeDiversityHospitalityAscott boosts India expansion by signing Citadines Faridabad in NCR's key hub

Ascott boosts India expansion by signing Citadines Faridabad in NCR’s key hub

The Ascott Limited (Ascott), CapitaLand Investment’s (CLI) lodging arm, has signed Citadines Faridabad in India’s National Capital Region (NCR). This partnership with BBRS Hospitality Wellness LLP is a first for Ascott and strengthens its presence in India. By 2025’s fourth quarter, Citadines Faridabad in Sector 21C will welcome guests with modern rooms, dining options, and versatile meeting and banquet spaces.

Ascott introduced the Citadines brand in Goa and Gurugram earlier this year. It also added two Oakwood properties in Bangalore and Navi Mumbai to its portfolio. Riding this growth wave, Ascott is targeting Tier 2 cities, where demand for serviced apartments is rising. These spacious apartments with kitchenettes and laundry facilities attract families and groups, offering more comfort for leisure travelers.

Currently, Ascott manages seven properties with nearly 1,000 rooms across six major Indian cities, including Chennai, Bangalore, Hyderabad, Pune, Goa, and Gurugram. This includes two Citadines-branded properties launched in 2023. Over the next five years, Ascott plans to open 12 more properties, adding 4,000 rooms, backed by its strong local team.

Vikas Ray, Vice President & Head of South Asia at Ascott, shared, “India is a key market in Ascott’s global expansion. We plan to leverage our diversified portfolio of award-winning brands to strengthen our presence in metro cities, emerging Tier 2 markets, and leisure destinations. In addition to the Citadines, Somerset, and Oakwood brands, we look forward to introducing more global brands like lyf, our experience-led social living brand, and The Unlimited Collection, focused on cultural charm, as well as The Crest Collection, which celebrates heritage.”

Hoshang Garivala, Country General Manager for India at Ascott, added, “We are excited to bring the Citadines brand to Faridabad, a vibrant and rapidly growing city. This milestone underscores our commitment to expanding Ascott’s presence in India, with plans to operate over 5,000 units in the country in the next five years. We are proud to partner with BBRS Hospitality Wellness LLP to bring an international hotel experience to Faridabad, catering to both business and leisure travellers.”

Chetan Sharma, Managing Partner at BBRS Hospitality Wellness LLP, expressed, “Ascott is a renowned name in the hospitality industry, and we are proud to partner with them in bringing Citadines to the NCR region.” Beni Agrawal from GK Hospitality Services also commented, “It has been a privilege to facilitate this partnership, helping BBRS Hospitality Wellness LLP bring a world-class hotel to Faridabad.”

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