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ANAROCK Patents AI-powered Proptech Tool ASTRA

Revolutionary sales acceleration tool deployed in 200+ projects across 21 cities in the last one year

Mumbai, 27 June 2023: ANAROCK, India’s largest and leading residential real estate services group, has announced that ASTRA, the Firm’s proprietary AI-driven sales acceleration tool, has officially received patent status. This secures the Firm’s exclusive rights to ASTRA and the algorithms and functions that have made it the definitive artificial intelligence tool for real estate developers to speed up their project sales results. 

Sunil Mishra, Chief Strategy Officer, ANAROCK Group, says, “ASTRA was created over a two-year period by ANAROCK and its data analytics partner G-Square Solutions. The ASTRA algorithm examines customer behaviour data to produce highly accurate leads, increasing marketing effectiveness while significantly reducing marketing expenses. This pioneering SalesTech solution is now aptly registered with the Controller of Patents and a patent has been granted for innovative practices and processes under the category of a ‘System for Artificial Intelligence-driven Productivity Enhancement for Sales Management.”

With this, ANAROCK is now the first and only real estate services firm to obtain a patent for a disruptive Proptech tool built using Artificial Intelligence for increasing Sales.

Since its introduction in July 2021, ASTRA has transformed how properties are sold in over 200 projects across 21 cities. It radically streamlines processes, maximizes efficiency in sales conversion, and eliminates leads leakage. Built on consumer behaviour data from over 5 million leads from ANAROCK’s database, ASTRA implements 74 varying models to make it a custom fit for real estate projects of various sizes and stages of completion at any location.

According to the 2022 report Proptech – Modelling the Future of the Indian Real Estate Sector, sales automation and enablement – broadly defined as SalesTech – are now necessary for organizations’ sales strategy – especially if sellers want to maintain a competitive advantage in their respective industries. It is an efficient way to optimize the prospecting process and ensure that a company has more time to nurture leads, support current clients, and personalize customer experiences.


ANAROCK is India’s leading independent real estate services company with a presence across India and the Middle East. The Chairman, Anuj Puri, is a highly respected industry veteran and India’s most prominent real estate thought leader.

The Company has diversified interests across the real estate lifecycle and deploys its proprietary technology platform to accelerate marketing and sales. ANAROCK’s services include Residential Broking & Technology, Retail (in partnership with Vindico), Commercial, Investment Banking, Hospitality (via HVS ANAROCK), Land Services, Industrial and Logistics (in collaboration with Binswanger), Investment Management, Research, Strategic Advisory & Valuations, Project Management Services (in partnership with Mace) and Society Management Services (acquisition of ApnaComplex).

The Company has a unique business model, an amalgamation of traditional product sales supported by a modern technology platform with automated analysis and reporting tools. This offers timely solutions to its clients while delivering financially favorable and efficient results.

ANAROCK has a team of over 1800 certified and experienced real estate professionals who operate across all major Indian (Mumbai, Navi Mumbai, Pune, Ahmedabad, NCR – Delhi, Gurugram, Noida, Chennai, Bangalore, Hyderabad, Kolkata, Lucknow) and Middle East markets. ANAROCK has successfully completed over 400 exclusive residential project mandates. ANAROCK also manages over 80,000 established channel partners to ensure global business coverage. Our assurance of consistent ethical dealing with clients and partners reflects in our motto – Values Over Value.

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BRL Editor
BRL Editor
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