Alivaa Hotels & Resorts has finalized a strategic alliance with FLXHO Cyber One in Gurugram, thereby expanding The Hoften brand’s presence to five prominent locations across the city. Through this move, Alivaa aims to leverage its robust distribution network and, consequently, accelerate sales momentum in India’s largest corporate hub.
With the addition of FLXHO Cyber One, Alivaa brings 68 rooms at DLF Phase 3 into its portfolio, and as a result, further consolidates its Gurugram cluster while improving coverage across high-demand corporate travel corridors.
Located on MG Road, FLXHO Cyber One now operates under The Hoften brand, which caters specifically to corporate travellers who value efficiency, convenience, and strong urban connectivity. The Hoften continues to focus on delivering a high-utility stay format that aligns closely with the operational and commercial requirements of major corporate accounts.
Following this expansion, Alivaa will now drive the sales strategy for an integrated Gurugram network that includes one flagship Alivaa property and five Hoften locations. As a result, the company strengthens its mid-market positioning, offering business travellers a more cohesive, scalable, and reliable hospitality network.
Commenting on the development, Vikramjit Singh, Founder of Alivaa Hotels & Resorts, said that strengthening leadership in high-yield urban centres like Gurugram remains central to ALIVAA’s long-term growth strategy. He added that the alliance marks the start of a sustained relationship with FLXHO, with plans to co-develop multiple future assets, while reinforcing ALIVAA’s positioning as a preferred partner for owners seeking performance-driven sales outcomes.
Meanwhile, Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business), noted that the partnership with FLXHO represents a strategic step toward scaling Alivaa’s sales capabilities in the mid-market segment. He added that the addition makes this the fifth Hoften property in Gurugram, enabling the brand to offer corporate clients a high-volume, dependable network that drives stronger conversions and consistent value delivery.
Additionally, Harpreet Chatwal, who facilitated the alliance, shared that the collaboration centres on commercial excellence. He added that integrating FLXHO’s high-quality asset into Alivaa’s aggressive sales engine strengthens the hospitality ecosystem, better serves corporate demand, and simultaneously improves occupancy levels and market share for both brands.
From the ownership perspective, Nipun Bhandari, Founder of FLXHO, stated that the brand is enthusiastic about aligning with Alivaa and believes that Alivaa’s distribution strength and market reach will unlock the full commercial potential of FLXHO Cyber One, resulting in improved returns and a stronger market presence.
Further reinforcing this view, Sidharth Aggarwal, COO of FLXHO, shared that FLXHO was created to deliver living solutions tailored to the modern professional. He added that partnering with Alivaa connects the property to a powerful sales engine and a deep distribution network, ensuring FLXHO Cyber One achieves its commercial objectives while elevating standards for flexible stays.
