ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften Vibranta, Haridwar, to its growing portfolio. With this landmark partnership, the group strengthens its footprint in Uttarakhand, marking its third property in the state and reinforcing its commitment to delivering premium hospitality experiences across India’s most sought-after destinations.
Moreover, the inclusion of The Hoften Vibranta enables ALIVAA to capitalise on Haridwar’s unique convergence of spiritual tourism and the rising demand for curated midscale staycations. Set against Uttarakhand’s breathtaking natural landscapes, the property offers an ideal environment to showcase THE HOFTEN’s signature guest-centric service and refined comfort.
Commenting on the expansion, Akash Bhatia, CEO of ALIVAA Hotels & Resorts, stated, “The addition of The Hoften Vibranta Haridwar is a pivotal milestone in our growth strategy. Uttarakhand is a core market for us, and Haridwar’s unique position as both a spiritual epicentre and a gateway to the Himalayas makes it an invaluable asset. We are committed to bringing our high standards of operational excellence to this historic city.”
In addition, Inder Pal Batra, Co-founder of ALIVAA Hotels & Resorts, highlighted the broader vision behind the expansion, saying, “Our goal has always been to bridge the gap between traditional hospitality and sophisticated modern living. With our third property in Uttarakhand, we are creating a seamless circuit for travellers looking to explore the beauty and divinity of the North. The Hoften Vibranta embodies the spirit of Haridwar while maintaining the contemporary refinement THE HOFTEN is known for.”
Meanwhile, expressing optimism about the collaboration, Anubhav Siwach, Owner of Vibranta Hotels & Resorts, remarked, “We are thrilled to join forces with ALIVAA Hotels & Resorts. Their expertise in management and brand positioning is exactly what we were looking for to elevate the guest experience at The Hoften Vibranta. Together, we aim to set a new benchmark for distinguished hospitality in Haridwar.”
Finally, reinforcing the strategic significance of the partnership, Deepak, Owner of Vibranta Hotels & Resorts, noted, “Haridwar is evolving, and today’s traveller seeks more than just proximity to the temples; they seek quality and reliability. Partnering with ALIVAA ensures that The Hoften Vibranta will become a preferred destination for discerning guests visiting Uttarakhand.”
