ALIVAA Hotels & Resorts is pleased to announce a significant expansion of its portfolio with the addition of a beautiful property in Mukteshwar, Uttarakhand. The property, previously known as SNOWIA LUXURY STAY, will now operate under “The Hoften” brand.
Nestled in the serene and picturesque landscape of Mukteshwar, The Hoften offers breathtaking valley-facing rooms that provide a stunning view of the Himalayas. Mukteshwar is renowned for its lush fruit orchards, dense conifer forests, and panoramic views of the Nanda Devi and other majestic Himalayan peaks. This location provides an ideal retreat for travelers seeking tranquility and natural beauty.
The Hoften brand is celebrated for its efficient, smart service designed to cater to the modern, young traveler with contemporary amenities and a seamless experience. This latest venture underscores ALIVAA Hotels & Resorts’ commitment to extending its footprint across India’s dynamic hospitality landscape. The Hoften brand currently has properties in Gurugram, Bengaluru, Noida, and Dalhousie.
“Adding Mukteshwar to our portfolio is a strategic move that aligns with our vision of offering unique and exceptional experiences in both established and emerging travel destinations,” said Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business). “This beautiful property, with its stunning location, is a perfect fit for our Hoften brand, which focuses on providing modern amenities and a seamless experience for the new-age traveler.”
Inderpal Batra, co-founder of ALIVAA Hotels & Resorts, emphasized the company’s ambitious growth plans. “We are thrilled to welcome The Hoften, Mukteshwar, to our family. This partnership marks another significant step in our journey to become a leading hospitality player in India. Our aggressive expansion strategy focuses on bringing our signature hospitality to key locations, and Mukteshwar is a gem that we are proud to add to our collection.”
Divyanshu Yadav, owner of The SNOWIA—Mukteshwar, commented, “Joining forces with ALIVAA Hotels & Resorts and bringing our hotel under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays. We eagerly look forward to this new chapter and delivering even more memorable experiences to our guests through this collaboration.”
About ALIVAA Hotels & Resorts:
ALIVAA Hotels & Resorts is a vibrant and expanding hospitality group dedicated to creating exceptional guest experiences. With a diverse collection of hotels and resorts operating under the ALIVAA and The Hoften brands, the company focuses on quality, innovation, and guest delight. ALIVAA Hotels & Resorts aims to create unforgettable stays in both established and emerging travel destinations across India, consistently striving for excellence in hospitality.
