Fibr, an AI-powered personalization platform, raised $1.8 million in a funding round led by Accel. 2am VC and angel investors, including Cred founder Kunal Shah, also participated in the round.
According to top officials, Fibr plans to use the funds to enhance its AI personalization platform, expand its customer base, and hire talent, including engineers, product marketers, and sales and GTM experts.
A personalization platform allows companies to create unique, tailored experiences for website visitors and deliver personalized content and marketing messages based on individual preferences and behavior.
Founded in January 2023 by Ankur Goyal and Pritam Roy, Fibr’s flagship product, Pilot, improves conversions by offering personalized landing pages for ads, emails, SMS, notifications, and other communications.
“Most personalization tools out there are pretty outdated. They’re usually good at one thing – maybe web, ads, or email – but miss the big picture. They’ll throw in some generic pop-ups, stick names in emails, or run basic A/B tests. That’s not real personalization,” Goyal said.
The platform serves lead generation clients in insurance, broadband, home improvement, and consumer services. It currently targets markets in the US, Canada, and India, with plans to expand into Europe.
“For us, the US is the major focus, but we also think that Europe would be a great focus because we are very aligned with general data protection regulation (GDPR),” Goyal said. “I think by the end of this year, we should be 60-70% in the US, 10-20% in India, and maybe starting in Europe.”
The Bengaluru-based company is developing the beta version of its second product, Blocks.
“The second product is AI tools, basically helping marketers scale their content across formats, such as converting a high-performing Facebook ad into a blog, Google ad, or social media post,” Goyal said.
Commenting on the investment, Prayank Swaroop, partner at Accel, said, “We believe Fibr’s landing page for every ad proposition could be a gamechanger in the ad ecosystem for consumer companies, especially with customer acquisition cost (CAC) challenges due to privacy policies and cookie deprecation. Fibr’s affordable sachet pricing model, where users only pay for usage, disrupts traditional SaaS pricing, making it accessible for all marketers.”
