AI marketing startup Gushwork has raised $9 million in a seed funding round led by Susquehanna Asia VC, with participation from existing investors Lightspeed, B Capital, Seaborne Capital, Beenext, Sparrow Capital, and 2.2 Capital.
The company announced the funding on February 26 and said it will deploy the capital to accelerate product development, enhance the accuracy of its AI agents, expand its engineering team, and scale its go-to-market efforts.
Founded in 2023 by Nayrhit Bhattacharya and Adithya Venkatesh, Gushwork builds autonomous AI marketing agents that help businesses improve visibility and citations on AI-powered search platforms such as ChatGPT, Claude, Perplexity, and Gemini. As AI increasingly becomes a primary source of information discovery, the startup positions itself at the intersection of marketing and agentic intelligence.
Currently, more than 300 businesses across global markets use Gushwork’s platform, while over 800 additional companies remain on its waitlist. This growing demand reflects a broader shift in buyer behaviour, where customers now turn to AI systems for vendor recommendations instead of relying on sales teams or personal referrals.
Bhattacharya explained that this funding round validates Gushwork’s long-term vision and provides the momentum needed to speed up product innovation and market expansion. He added that the company enables brands to become discoverable on AI search engines by deploying a network of AI marketing agents directly on customer websites. As a result, Gushwork aims to disrupt a large portion of the $80 billion-plus digital marketing and SEO industry.
Meanwhile, Venkatesh highlighted a fundamental change in how websites attract traffic. He noted that AI agents now visit business websites at a rate two to three times higher than human users. Consequently, websites must optimise not only for human visitors but also for AI systems that actively evaluate, interpret, and surface information.
In addition, Gushwork said its AI agents continuously generate qualified leads with minimal customer involvement, enabling businesses to scale growth more efficiently. The company believes this agent-driven approach represents a new phase in digital marketing, where autonomous systems operate alongside human decision-makers.
So far, Gushwork has raised a total of $11 million and operates with distributed teams across India and the United States. Investors backing the startup emphasised the founding team’s experience in building AI products and expressed confidence in the platform’s ability to reshape how businesses approach growth and demand generation in an AI-first world.
Gushwork’s latest funding round underscores the accelerating shift toward agentic AI in marketing and discovery. By helping brands stay visible and relevant in AI-driven search ecosystems, the company aims to redefine how businesses attract customers and generate leads in the rapidly evolving digital economy.
