AI infrastructure startup Flam raises USD 14 million in a Series A funding round led by RTP Global, with participation from Dovetail and other strategic investors. The San Francisco and Bengaluru-based company has raised a total of USD 22 million since its inception in 2021.
Flam will use the new capital to expand its operations in North America, Europe, and the Middle East, while also strengthening its presence in Asia. It will support the scaling of infrastructure, the development of new products, and the launch of a comprehensive enterprise suite focused on GenAI-powered mixed reality (MR) tools.
Shourya Agarwal, Malhar Patil, and Amit Gaiki, BITS Pilani alumni, founded Flam to create foundational infrastructure that delivers real-time 3D and MR experiences directly to users, without requiring app downloads or redirects, and with latency under 300 milliseconds.
“Series A capital brings in laser focus to ship the GenAI tool-chain that brands and enterprises have been begging for—an enterprise suite across channels to make experiences engaging, measurable, and interactive,” said Shourya Agarwal, Co-founder and CEO of Flam.
The AI infrastructure startup will offer upcoming tools that include automated 3D asset generation, a self-serve publishing platform for MR content, an integrated advertising suite, and analytics dashboards. These tools are designed specifically for use in sectors such as retail, sports, broadcasting, and live events.
Over 100 major brands, including Google, Samsung, Emirates, Dabur, AJIO, Flipkart, and Tanishq, already use Flam’s platform. The company has also deployed its technology in high-profile political campaigns, such as the US Presidential Elections. Flam’s technology enables brands to transform static touchpoints—such as packaging, digital ads, and TV broadcasts—into engaging and interactive MR experiences.
Nishit Garg, Partner at RTP Global, said, “What excites us is not just the technology, but the clarity of vision and speed of execution. Shourya, Malhar, and team are building a category-defining company—and we’re excited to be part of their journey in this next phase of growth.”
The AI infrastructure startup is further expanding its partner ecosystem by enabling creative studios and platforms to rapidly build and launch MR content at scale. This move represents a bold step towards reshaping how brands engage with consumers in the GenAI era, offering more dynamic and immersive experiences.
