Artificial intelligence and analytics service provider C5i has acquired marketing analytics company Analytic Edge. This acquisition marks its second in 12 months, although the purchase amount remains undisclosed. Sources close to C5i mentioned that Analytic Edge is valued at $30-40 million.
C5i, based in the US, aims for a turnover of Rs 1,000 crore in the coming fiscal year. According to chairman Ashwin Mittal, the company plans one more acquisition before considering an India listing in 12-18 months.
“We acquired Incivus in 2023, and its visual AI platform has helped us build and scale various product IPs. With Analytic Edge, we are adding more to that, such as marketing spend optimisation, real-time pricing intelligence, promotion optimisation, etc. Plus, they are close partners to top social media platforms,” Mittal said.
He added that Incivus accurately predicted the winning ads for the Cannes Lions International Festival of Creativity.
Specializing in generative AI solutions and MLOps, the company believes synthetic data creation will significantly impact the data analytics and insights landscape.
“With synthetic data, organisations can overcome data scarcity, address biases, and enhance predictive accuracy. Synthetic data created by GenAI also provides significant cost savings and high return on investment,” Mittal said.
Founded in 2000, C5i has backed by investors like 360 One Asset, Nuvama, and Carnelian. It serves top technology, consumer packaged goods, and pharmaceutical companies. Almost 98% of its revenue comes from the US, Europe, the Middle East, and Asia, while only 2% is from India.
Furthermore, 90% of C5i’s 1,800 employees work in India.
