Assiduus Global, an AI-powered cross-border and multi-platform e-commerce accelerator, has secured $25 million in a pre-Series B funding round led by Bajaj Finserv. In addition, the round saw participation from Uncorrelated Ventures, Aaruha Technology Fund, and Vikash Agarwal (Rupa Family Office), along with other investors.
Earlier, in October 2022, the Bengaluru-based company had raised $15 million in its Series A round led by Pulsar Capital. Building on that momentum, the company now plans to deploy the fresh capital strategically to enhance its AI and data capabilities. Furthermore, it aims to expand its footprint across the Middle East, Europe, and Asia-Pacific regions, while also strengthening partnerships with enterprises and government bodies.
Founded by Somdutta Singh, Assiduus operates an AI-powered middleware platform that enables seamless global e-commerce distribution and supply chain management. Currently, the platform supports over 150 enterprise brands across 20 countries. Moreover, it integrates with more than 18 global marketplaces as well as quick commerce platforms, thereby ensuring a comprehensive ecosystem for businesses.
Notably, Assiduus has reported a 4X growth in revenue since its last funding round. At the same time, it has achieved a threefold increase in valuation, reflecting strong business performance and investor confidence. Impressively, the company has also maintained profitability at the PAT level for the past seven years, which underscores its sustainable growth model.
In terms of offerings, the platform delivers end-to-end solutions, including cross-border distribution, fulfillment, compliance, and performance tracking. Additionally, it follows an asset-light model that combines advanced software, robust data systems, and execution infrastructure to drive efficiency and scalability.
Headquartered in Atlanta, Assiduus operates across multiple global markets, including India, the UAE, the UK, Denmark, and other regions. As a result, the company continues to position itself as a key enabler for brands looking to scale internationally through data-driven and AI-powered solutions.
Overall, this funding marks a significant milestone for Assiduus as it accelerates its global expansion and deepens its technological capabilities. Consequently, the company is well-positioned to capitalize on the growing demand for cross-border e-commerce solutions and further strengthen its leadership in the AI-driven commerce ecosystem.
