The Whitestone Hotels and Resorts has launched Ujhi Villas in Manali, marking its strategic entry into the extended-stay and experiential hospitality segment.
Derived from the local Kullvi dialect, the word “Ujhi” means “Up”. The name draws inspiration from the mountainous landscape of Kullu and symbolises aspiration, elevation, and a fresh perspective on travel and hospitality.
Beyond its literal meaning, Ujhi reflects the brand’s philosophy of moving beyond conventional accommodation by creating experiences that help guests connect more deeply with their surroundings. It embodies the idea of rising above the ordinary, embracing the mountains and exploring destinations at an individual pace.
Developed as an extension of The Whitestone Hotels and Resorts’ hospitality vision, Ujhi Villas caters to travellers seeking alternatives to traditional hotel accommodation. The property targets the growing demand for extended stays, private villa experiences, leisurely mountain retreats, and destination-led travel.
Set amid the scenic surroundings of Manali, Ujhi Villas combines the privacy and comfort of villa-style accommodation with personalised hospitality. The property aims to provide guests with a more intimate and immersive mountain experience.
The launch aligns with The Whitestone Hotels and Resorts’ broader strategy of developing differentiated hospitality concepts that address changing traveller preferences. As travellers increasingly seek longer stays, personalized services, and experience-driven accommodation, the group sees opportunities in hospitality formats that prioritise destinations and meaningful guest experiences.
Speaking on the launch, Parth Sharma, Director of The Whitestone Hotels and Resorts, said, “At Whitestone, we believe the future of hospitality lies in creating experiences rather than simply providing accommodation. The name Ujhi, which means ‘Up’ in our local Kullvi dialect, carries a special connection to the land we come from. It represents our aspiration to look beyond conventional hospitality and create something that resonates with the changing expectations of travellers. With Ujhi Villas, we are bringing together the spirit of the Himalayas, the comfort of extended living, and a more experiential approach to hospitality. This is an important step in our journey towards building a portfolio of distinctive hospitality brands.”
Ujhi Villas will operate as an independent hospitality brand within The Whitestone Hotels and Resorts’ expanding portfolio. It will complement the group’s existing resort offerings while creating opportunities across extended-stay accommodation, private villas, and experiential hospitality.
With this launch, The Whitestone Hotels and Resorts continues to focus on developing differentiated hospitality concepts rooted in local identity while addressing the evolving expectations of modern travellers.
