Kay Beauty, the makeup brand co-founded by Nykaa and actor Katrina Kaif, has achieved an annualised net sales value (NSV) run rate of ₹300 crore in Q1 FY27, marking threefold growth over the past three years. The brand now serves nearly 3 million consumers across India and positions itself as the country’s largest celebrity beauty brand.
Launched seven years ago, Kay Beauty achieved profitability within its first year of operations, setting it apart from many consumer startups. The brand currently reports double-digit EBITDA margins and a return on capital employed (ROCE) exceeding 50 per cent. Furthermore, new product launches contributed approximately 40 percent of its revenue in Q1 FY27, highlighting the growing contribution of product innovation to its business.
Internationally, Kay Beauty recently completed one year in the United Kingdom through its partnership with premium beauty retailer Space NK. Shortly after its launch, the brand ranked among Space NK’s top five brands. In the Gulf Cooperation Council (GCC) region, Kay Beauty retails through Nysaa, Nykaa’s Middle East platform, where it ranks among the top three brands. Additionally, Kay Beauty became the first India-founded beauty brand to join Space NK’s curated global portfolio.
The brand is also strengthening its premium positioning through collaborations with established fashion labels. These initiatives include a limited-edition collection with designer label Falguni Shane Peacock. Meanwhile, its product formulations incorporate skincare ingredients such as ceramides, marula oil, and chamomile, reinforcing its focus on premium beauty products.
Kay Beauty operates within the House of Nykaa brand portfolio, which recorded an annualised NSV of ₹2,032 crore in Q1 FY27. The portfolio has maintained year-on-year growth of more than 50 percent for three consecutive years.
In India, Kay Beauty products are available across more than 700 offline stores, alongside the Nykaa platform and the brand’s own website. With strong domestic sales, premium positioning, and expanding international distribution, Kay Beauty continues to strengthen its presence in the competitive beauty and cosmetics market.
