Swiss Beauty Select, the premium makeup arm of Swiss Beauty, is targeting more than 100% growth in the current fiscal year and aims to cross Rs 70 crore in revenue. As the two-year-old brand enters its third year, it also plans to reach Rs 100 crore in revenue in FY27-28, said Mohit Goyal, cofounder & director, Swiss Beauty.
Select generated around Rs 35 crore in FY25-26 and now serves as Swiss Beauty’s premium offering for increasingly evolved consumers. The brand focuses on skincare-infused, high-performance makeup across its portfolio.
Furthermore, Swiss Beauty expects Select to contribute around 10% of the company’s targeted Rs 750-800 crore revenue in FY26-27. The contribution could rise to around 15% when Select crosses Rs 100 crore in the following fiscal.
“For the next financial year, FY27-28, we aim to clock Rs 100 crore from Select alone,” Goyal said.
Meanwhile, Select continues to expand its product portfolio. The brand currently offers around 35 parent SKUs and 350-400 child SKUs, including variants across different shades. Over the next three months, it plans to introduce around 100 additional child SKUs through 10-15 new launches.
Swiss Beauty has invested approximately Rs 40-50 crore in building Select so far. Going forward, the company plans to increase spending on product development, marketing, and distribution as the premium brand expands.
Offline expansion will remain a key growth driver for Select. Swiss Beauty currently operates around 40-45 exclusive brand outlets (EBOs) and plans to increase this number to 60-70 by the end of this year.
In addition, the brand has entered modern trade through Lifestyle and Shoppers Stop and already has a presence in around 70% of their stores.
“The modern trade growth channel is evolving for us now. Select’s audience has evolved, so this is the right platform and fitment for us. That is one of our growth engines,” Goyal said.
The company is also expanding Select through general trade outlets supported by beauty advisors, high-street stores, and regional chains. The expansion will particularly focus on South India, while the brand continues to accelerate its direct-to-consumer (D2C) business.
Currently, Swiss Beauty generates 70% of its business through offline channels and 30% through online channels. However, the company expects the mix to shift to 65% offline and 35% online next year as its digital business expands.
With new product launches, increased investment, and a wider retail presence, Swiss Beauty is positioning Select as a key growth engine for its premium makeup business over the next two financial years.
