Fintech and brokerage startup Definedge has raised ₹22 crore in a pre-Series A funding round, taking its total capital raised to ₹30 crore. The latest round includes continued participation from existing investors Nitin Agarwal and D. Prasad, along with new investors Anant Jain and Sachin Kasera.
Definedge previously secured its first institutional and angel investment in November last year. Industry veterans Hemant Luthra, Ajay Srivastava, D. Prasad, Nitin Agarwal, and Madhusudan N. Sarda led that round.
The startup will use the latest funding to strengthen its technology infrastructure and enhance low-latency execution capabilities. Additionally, Definedge plans to scale its flagship trading platforms, Zone and Opstra, while transforming Algostra into a no-code retail algo-trading platform for Indian investors.
Furthermore, the company plans to expand Momentify from a systematic investing tool into a broader wealth-creation platform, according to a press release. The move will allow Definedge to broaden its wealth-tech offering and cater to a wider base of retail investors.
Founded in 2021 by Prashant Shah and Rajesh Badiye, Definedge operates a full-stack wealth-tech ecosystem with more than 14 platforms. Its product portfolio includes Opstra, Zone, Algostra, Momentify, and Gurukul, covering trading, investing, research, and financial education for retail traders and investors.
Meanwhile, Momentify has already crossed ₹1,000 crore in assets under management (AUM). Definedge aims to increase the platform’s AUM to ₹5,000 crore over the next 24 months.
The company also plans to expand its Gurukul learning ecosystem to provide greater support to retail market participants. In addition, Definedge will continue investing in technology, customer service, and operational infrastructure as it expands its customer base.
The startup is also focusing on the adoption of AI-powered platforms such as Momentify and Algostra. These products aim to help users follow a more systematic approach to trading and investing.
Definedge said its user base has increased 125 percent over the past 14 months and has grown 10 times over the last 36 months. The company plans to build on this growth by expanding its technology and product ecosystem.
Meanwhile, Definedge’s latest funding comes as India’s fintech sector continues to attract investor interest. Indian fintech startups raised approximately $2 billion across 106 funding rounds during the first half of 2026, marking a 42 percent increase from the same period a year earlier.
The brokerage and wealth-tech segment features established platforms such as Groww, Zerodha, Angel One, Upstox, and Dhan. At the same time, newer platforms, including Sahi, Trackk, and Zomint, are targeting younger and first-time investors with trading, analytics, and wealth-management solutions.
Sahi raised $33 million during the year, while Trackk and Zomint entered funding discussions. Meanwhile, Navi secured $100 million from Prosus in its first institutional funding round, while wealth-management platform Centricity raised $27 million during the same month.
The sector is also expanding beyond Indian equities. Groww, Zerodha, Angel One, and Upstox have received approvals from the International Financial Services Centres Authority (IFSCA) to facilitate international equity investments through GIFT City.
With the latest funding, Definedge plans to accelerate its technology and product development while expanding the adoption of its trading, investing, and wealth-management platforms among retail market participants.
