Gurugram-based beauty and personal care quick commerce startup Firi has raised $3 million in a funding round led by 360 ONE Asset. Better Capital, CRED founder Kunal Shah, and several other angel investors also participated in the round.
The newly raised capital will help Firi expand its product portfolio into makeup, fragrances, and other beauty categories. In addition, the company plans to strengthen its operational network by adding more dark stores across Gurugram before entering new markets.
Founded in 2026 by former Uber India executives Vivek Madani and Karishma Rathaur, Firi operates a curated marketplace focused on the rapid delivery of beauty and personal care products. The platform uses artificial intelligence to assess product reviews and other data before selecting products for its catalogue.
According to the company, Firi has analyzed more than 50 million consumer reviews and shortlisted around 3,000 products from the global beauty market. Currently, the platform offers products across skincare, haircare, and body care categories.
Furthermore, Firi’s quick commerce model enables deliveries in select parts of Gurugram in as little as nine minutes. The company aims to meet rising consumer demand for faster access to beauty and personal care products through its rapid delivery model.
Firi started pilot operations in January 2026 and launched full-scale operations in September 2026. With the latest funding, the startup plans to accelerate its category expansion, add more dark stores, and strengthen its position in India’s emerging beauty quick commerce segment.
