ECKO Hotels & Resorts has announced the launch of a new brand dedicated to upscale and luxury properties. At the same time, the company has signed a 100-room all-suite hotel in Bhopal as part of its expansion strategy.
The upcoming brand will target travellers seeking a more elevated hospitality experience while maintaining the warmth and accessibility associated with ECKO Hotels & Resorts. However, the company will announce the brand name and additional details at a later stage.
Meanwhile, the new Bhopal property will occupy five acres near the city centre. The project will feature an all-suite upscale hotel, which ECKO Hotels & Resorts describes as the first property of its kind in Madhya Pradesh.
In addition, the hotel will feature extensive banqueting and conference facilities. These spaces will cater to conventions, corporate events, weddings, and social gatherings, allowing the property to serve Bhopal’s growing business and events ecosystem.
Located in Bhopal, the capital of Madhya Pradesh and widely known as the City of Lakes, the hotel will provide convenient access to the city’s commercial and events markets. Therefore, the property aims to attract both business and leisure demand.
Furthermore, the project reflects ECKO Hotels & Resorts’ broader strategy of developing larger-format hotels supported by substantial banqueting and food and beverage facilities. The company intends to give property owners an opportunity to host large-scale events while generating revenue through conferences, weddings, and other social occasions.
With the Bhopal signing, ECKO Hotels & Resorts continues to strengthen its presence across India. Moreover, the project marks an important step in the company’s plans to develop its new upscale and luxury brand portfolio.
