Allana Consumer Products (ACPL) is preparing to invest Rs 500-600 crore over the next 2-3 years as the company accelerates expansion across pet food, bakery, coffee, and fruits and vegetables while increasing its focus on consumer-facing brands.
The company, which currently generates around Rs 2,300 crore in revenue, is targeting Rs 4,000 crore over the next 2-3 years through a combination of organic growth and acquisitions. Newly appointed Managing Director Manish Bandlish is leading the expansion strategy.
“The agenda for me is to drive all the categories we have in India. Depending on the business model and the business case, I envisage anywhere between Rs 500-600 crore of overall capital investment in the country over the next 2-3 years,” Bandlish told.
A significant portion of the planned investment will go toward new capacity in coffee and bakery. ACPL is considering a Rs 300-400 crore greenfield project for value-added coffee, while another Rs 50-100 crore investment is planned for a bakery.
“We are number two in exports of green coffee from India, but we want to move into value-added products. Freeze-dried coffee is one area we are exploring, and that will require a greenfield investment of Rs 300-400 crore,” Bandlish said.
ACPL currently operates three coffee plants in South India. Its bakery facility near Mumbai has a capacity of 20,000 tonnes and is currently operating at 60-70 percent utilization.
Pet food is also expected to become an important contributor to the company’s growth. The segment currently generates around Rs 180 crore, with ACPL aiming to increase this to Rs 250-300 crore in 2-3 years.
“We have one of the largest pet food manufacturing plants in India near Hyderabad. We launched our domestic brands Bowlers and Purrfeto over the last 1.5-2 years, and now we want to take these brands forward with larger, more aspirational product lines,” Bandlish said.
Meanwhile, ACPL is expanding its consumer presence in frozen foods through Home Fresh. The company is reviving the brand in India, with a launch planned by mid-September across frozen food categories, including vegetables and other convenience products.
“Frozen is another category booming in India. The younger generation is very conducive to processed and convenience foods,” Bandlish said.
The company is also evaluating acquisitions in the fruits and vegetables segment. At the same time, ACPL plans to create greater synergies among its pet food, bakery, and coffee businesses through shared research and development and product development capabilities.
ACPL currently generates around one-third of its revenue from India, while two-thirds comes from exports. Over the next 2-3 years, the company aims to increase the domestic contribution to 40 percent before potential additions to capacity push exports higher again.
“We are very strong in sourcing and manufacturing. The next step is becoming more consumer-centric and developing brands that deliver value directly to consumers,” Bandlish said.
The company’s consumer portfolio is set to expand further in the coming months. Alongside Home Fresh, ACPL plans to introduce value-added coffee products, high-protein ranges, new pet food products, and bakery categories in India over the next 3-6 months.
The planned investments and product launches mark a broader shift in ACPL’s strategy, combining its existing strengths in sourcing and manufacturing with greater emphasis on domestic consumption and branded products. With a target of Rs 4,000 crore in revenue over the next 2-3 years, the company is positioning its coffee, bakery, pet food, frozen foods, and fruit and vegetable businesses as key pillars of its next phase of growth.
