Forcas Studio has expanded its quick commerce footprint by launching its fashion brand, FTX, on Flipkart Minutes, allowing customers to receive selected products within 20 minutes. The move strengthens the company’s omnichannel retail strategy while extending its reach across India’s fast-growing quick commerce market.
The latest launch aims at improving product accessibility and providing customers with faster order fulfilment. By joining Flipkart Minutes, Forcas Studio seeks to enhance convenience and cater to shoppers who increasingly prioritise speed and seamless purchasing experiences.
The company said the availability of FTX on Flipkart Minutes forms an important part of its omnichannel expansion strategy. The initiative strengthens its presence across emerging digital commerce platforms while helping the brand respond to changing consumer shopping preferences.
As quick commerce continues to gain momentum in the fashion sector, Forcas Studio is leveraging technology-driven retail channels and strategic partnerships to support sustainable business growth, improve customer engagement, and create long-term value for stakeholders.
Sailesh Agarwal, Managing Director of Forcas Studio, said the company is responding to rapidly evolving consumer expectations, with speed and convenience emerging as key drivers of purchasing decisions.
By partnering with Flipkart Minutes, the company will be making FTX more accessible to customers while strengthening digital retail presence, he said.
“We remain committed to leveraging technology and innovative distribution channels to enhance customer experience and drive sustainable long-term growth,” he said.
The company believes quick commerce is transforming the retail landscape, enabling FTX to better meet the changing requirements of modern consumers.
“As we continue to expand presence across digital platforms, the focus remains on enhancing brand visibility, improving customer accessibility, and delivering a seamless shopping experience,” he said.
According to Agarwal, the company will continue evaluating strategic partnerships and innovative retail channels that can support scalable growth while creating long-term value for customers, partners, and shareholders.
Forcas Studio operates in the fashion and apparel segment with its flagship FTX brand and premium TRIBE brand, focusing on affordable fast-fashion offerings. The Flipkart Minutes partnership marks another step in the company’s broader digital retail expansion strategy as it strengthens its presence in India’s evolving quick commerce ecosystem.
The launch of FTX on Flipkart Minutes reflects Forcas Studio’s continued investment in omnichannel retail and quick commerce. By offering 20-minute delivery for selected products, the company aims to improve customer convenience, expand its digital reach, and strengthen its position in India’s fast-growing online fashion market.
