Trichologist-founded hair beauty and styling brand Truth & Hair has raised Rs 5.4 crore in a seed funding round led by Inflection Point Ventures (IPV). The company will use the fresh capital to strengthen its positioning as a hair, makeup and beauty brand, accelerate product innovation, expand marketing initiatives, and scale its distribution network.
Truth & Hair gained national visibility after appearing on Shark Tank India Season 5, where it secured an on-air investment offer from Varun Alagh, co-founder of Mamaearth. Since then, the company has built a differentiated portfolio featuring products such as the Root Touch-Up Hair Mascara, 3-in-1 Curly Styler, and Flyaway Wand, expanding the hair care category beyond conventional shampoo-and-conditioner offerings while attracting significant media attention.
Commenting on the investment, Vinay Bansal, Founder & CEO of Inflection Point Ventures, said, “Consumers today are increasingly looking for products that are tailored to their individual hair needs rather than one-size-fits-all solutions. Truth & Hair has built a differentiated product line that combines science-backed formulations with everyday usability, making specialized hair makeup & styling and care accessible to a wider range of consumers. Saumya’s deep domain expertise and the team’s ability to identify underserved consumer needs give us confidence in the brand’s long-term potential. We are excited to partner with them as they continue to scale.”
Speaking on the funding, Saumya Alagh, Founder of Truth & Hair, said, “Consumer expectations in the beauty and personal care space are evolving rapidly, creating a significant opportunity for brands that combine innovation with strong customer engagement. This investment from IPV will enable us to deepen our product portfolio, strengthen our distribution network, and invest further in brand building. We’re excited to partner with a team that shares our long-term vision and is committed to helping us build a market-leading business.”
Certified trichologist Saumya Alagh founded Truth & Hair in 2024 after building NYNM (Naturally You and Me), India’s first platform dedicated to international curly-hair brands and community, in 2018.
Co-founder and Chief Business Officer Shailesh Singh brings leadership experience from companies including GE, Max, and PeopleStrong. The founders previously built and scaled NYNM at a time when India’s curly-hair segment lacked dedicated brands, an experience that now shapes Truth & Hair’s focus on addressing another underserved category in the beauty market.
As the company expands its product portfolio and market presence, the latest funding expects to support its next phase of growth and strengthen its position in India’s evolving hair beauty and styling segment.
