India’s largest hospitality company, Indian Hotels Company Limited (IHCL), has announced the opening of Ayodhyām, Ayodhya – IHCL SeleQtions in Ayodhya, further strengthening its presence in one of India’s fastest-growing spiritual tourism destinations.
The launch comes at a time when spiritual tourism continues to witness remarkable growth across the country, with Ayodhya emerging as one of the most visited pilgrimage destinations following significant infrastructure development and increased religious travel.
Commenting on the opening, Ms. Deepika Rao, Executive Vice President – New Businesses & Hotel Openings, IHCL, said, “Spiritual tourism in India continues to see strong momentum, with Ayodhya being among the country’s most revered destinations. Ayodhyām, Ayodhya – IHCL SeleQtions is positioned to meet this demand, offering a stay experience that reflects the city’s spiritual significance while catering to the evolving expectations of today’s traveller.”
The 162-key Ayodhyām, Ayodhya – IHCL SeleQtions draws inspiration from the city’s rich cultural and spiritual legacy. The hotel combines contemporary design with elements that celebrate Ayodhya’s heritage, creating a tranquil environment for pilgrims, leisure travellers, and cultural explorers alike. Expansive interiors filled with natural light further enhance the sense of serenity throughout the property.
Guests can enjoy a distinctive culinary experience at Divyam, the hotel’s signature dining venue. The restaurant presents a thoughtfully curated menu inspired by regional culinary traditions while emphasizing authenticity, local ingredients, and traditional flavours. Through this approach, the hotel aims to provide visitors with a deeper connection to the destination’s cultural identity.
In addition, the property features a range of modern amenities, including a fully equipped fitness centre and an outdoor swimming pool. The hotel also offers versatile event spaces designed to host weddings, conferences, corporate meetings, and social gatherings while reflecting the character and spiritual essence of Ayodhya.
Speaking about the collaboration, Ms. Shilpa Shorewala, Owner, said, “We are pleased to partner with IHCL and bring Ayodhyām, Ayodhya—IHCL SeleQtions to life with an experience that reflects the city’s deep spiritual character.”
Highlighting the guest experience, Mr. Brij Rajpali, General Manager, Ayodhyām, Ayodhya – IHCL SeleQtions, said, “Ayodhyām has been designed to offer a stay that is calm and closely connected to its surroundings. We look forward to welcoming guests to this spiritual abode.”
Furthermore, Ayodhyām, Ayodhya – IHCL SeleQtions offers a range of curated experiences that immerse guests in the city’s living traditions and sacred heritage. These include curated morning aartis, storytelling sessions led by kathavachaks, sattvic dining experiences, and guided spiritual trails featuring visits to the sacred Sarayu River. Through these offerings, the hotel seeks to create meaningful and authentic connections between travellers and the spiritual heart of Ayodhya.
The opening of Ayodhyām, Ayodhya – IHCL SeleQtions reinforces IHCL’s strategy of expanding into high-potential cultural and pilgrimage destinations while delivering distinctive hospitality experiences that celebrate local traditions and heritage.
