India’s fintech and housing finance ecosystem continues to attract investor interest as startups focus on improving access to formal credit for underserved borrowers across rural and semi-urban markets. In the latest development, Nivasa Finance has secured ₹25 crore, approximately $2.6 million, in a seed funding round backed by Prime Venture Partners, Blume Ventures, Whiteboard Capital, along with a group of undisclosed angel investors.
The Bengaluru-based startup plans to utilise the newly raised capital to expand its geographical footprint over the next 12 months, strengthen its distribution network, and deepen partnerships with banks, NBFCs, and housing finance companies. The company also intends to accelerate the expansion of its field execution network as it scales operations across underserved regions.
Founded in 2025 by Samit Shetty and Hitesh Saraf, Nivasa Finance operates as a technology-enabled home loan distribution platform connecting borrowers with banks and non-banking financial institutions to facilitate affordable housing finance. The platform focuses on enabling access to formal credit for borrowers seeking to build homes in rural and semi-urban areas, segments that often remain underserved by traditional lending systems.
The startup currently works with more than 10 lending partners, including banks, small finance banks, housing finance companies, and NBFCs. According to the company, loans worth over ₹20 crore have already been disbursed through pilot operations across the Mysore and Mandya districts of Karnataka.
In addition to expanding its lending ecosystem, Nivasa Finance is also working towards securing an NBFC licence to strengthen its long-term role within India’s secured lending market. The move aligns with the broader shift towards digital-first financial infrastructure and technology-led credit accessibility.
Unlike conventional loan distribution models, the platform combines remote onboarding, borrower assessment, and lender matchmaking with doorstep services to improve conversion efficiency and enhance the experience for both borrowers and financial institutions. The company has also developed customer-facing digital interfaces, including WhatsApp-led and app-based journeys, aimed at simplifying onboarding and improving accessibility in non-metro markets.
The funding round comes amid growing momentum within India’s digital lending and affordable housing finance sector, where startups and NBFCs are increasingly leveraging technology, data-driven decision-making, and digital transformation to formalise access to credit for underserved populations. Investors are showing heightened interest in this space as the formalisation of India’s informal credit ecosystem continues to create significant market opportunities.
The trend is reflected across the broader fintech landscape. Earlier this year, Finfinity raised $2.4 million in seed funding to strengthen its technology platform with a focus on personalisation and risk intelligence. Similarly, Easy Home Finance secured $30 million in a Series C funding round in January to accelerate expansion into new markets across India.
