Gurugram-based proptech startup FraX has crossed ₹1 crore in gross merchandise value (GMV) within just two months of launch, as it accelerates growth of its digital real estate investment platform and targets ₹400 crore in GMV by FY27.
Traditionally, real estate has remained one of India’s most preferred long-term wealth creation avenues; however, high entry costs, legal complexities, paperwork-heavy transactions, and liquidity constraints have limited access for retail investors. Consequently, direct participation in premium residential real estate has required investments running into several lakhs or more, thereby restricting access primarily to affluent buyers.
To address these challenges, IIT BHU alumni Prabhav Tanay and Tushar Chaudhary founded FraX, enabling users to invest in premium residential real estate with minimum investments starting at ₹10,000. Through this approach, the company lowers entry barriers and democratizes access to high-value assets.
Moreover, the platform provides curated access to residential inventory from leading developers such as DLF and Max Estate, allowing users to invest through fractional ownership instead of purchasing entire properties. As a result, FraX aligns with the evolving preferences of modern investors seeking flexible and digital-first investment solutions.
FraX states that while demand for premium real estate remains consistently strong, the way investors access this asset class is changing rapidly. In particular, younger investors increasingly prefer low-ticket, tech-enabled, and flexible investment options, similar to their experiences with equities, mutual funds, and other financial instruments.
According to the company, investor demand has been strongest for branded and institutional-grade developers, indicating a clear preference for curated exposure to trusted real estate opportunities rather than generic property listings. Developers such as DLF and Max Estate continue to attract strong investor confidence due to their proven track record, brand credibility, and long-term appreciation potential.
FraX has recorded over 10,000 app downloads and maintains an average rating of 4.8 across the App Store and Play Store, reflecting strong early traction. Additionally, 80% of its users are below the age of 35, while 23% have reinvested within the first month, signaling high engagement and repeat investment behavior.
Furthermore, 20% of investors have allocated capital to cities outside their place of residence, suggesting that users increasingly view real estate as a portfolio diversification tool rather than solely a homeownership decision.
The platform enables users to buy and sell holdings digitally, with liquidity supported through buyer-matching mechanisms. As a result, FraX improves flexibility in an asset class traditionally associated with long holding periods and slow exits. The company states that it processes sale requests digitally and completes settlements within two working days after matching buyers.
To enhance user experience, FraX assigns each investor a dedicated investment manager who assists with onboarding and portfolio-related queries. Additionally, the company routes investor funds through escrow structures maintained with ICICI Bank under trustee supervision, thereby ensuring financial security and compliance.
Each property operates under a dedicated special purpose vehicle (SPV), with investor ownership linked to equity in the underlying legal entity. FraX states that investors can independently verify ownership through the government’s MCA portal, thereby reinforcing transparency.
The platform also conducts DigiLocker-based KYC verification for all users while maintaining exclusive verified owner groups for each listed property to improve communication and transparency among co-owners. Furthermore, FraX ensures that all properties undergo rigorous legal, financial, and title due diligence before listing on the platform.
The broader team brings experience from organisations such as PayU, Blinkit, Airtel, CultFit, hBits, and Limeroad, thereby strengthening the company’s operational and technological capabilities.
“Our view is that demand for premium real estate remains very strong, but the format through which investors want to access the asset class is changing rapidly,” said Tushar Chaudhary, co-founder of FraX. “We believe the next phase of investing will involve making historically exclusive asset classes more accessible, flexible, and digital for retail investors.”
Industry estimates indicate that India’s fractional ownership market will grow significantly in the coming years, as investors increasingly seek diversified exposure to alternative and low-ticket investment opportunities.
FraX’s rapid early traction and ambitious GMV target highlight a broader shift in India’s proptech and investment landscape. By combining fractional ownership, digital access, and institutional-grade real estate opportunities, the startup aims to redefine how younger investors participate in premium real estate while driving greater accessibility, liquidity, and transparency in the sector.
