Pet food startup Zoomies has raised ₹5 crore in a pre-seed funding round led by D2C Insider Super Angels, while several prominent founders and operators also participated in the investment. Notable investors in the round include Pallavi Mohadikar; Unacademy co-founders Gaurav Munjal and Roman Saini; Astrotalk CEO Puneet Gupta; along with other angel investors.
Founded in September 2025, Zoomies was launched by Sumedh Battewar, former Co-founder and Chief Business Officer at EMotorad, along with co-founder Spriha Choubey. The startup focuses on creating a nutrition-first pet food brand that offers meals made from 100% real, human-grade meat while eliminating additives, preservatives, and synthetic supplements from its formulations.
India’s pet food industry has been witnessing rapid expansion in recent years. In fact, the sector is growing almost twice as fast as the traditional FMCG market, largely driven by rising pet ownership and increasing awareness around pet health and nutrition. However, despite this growth, a significant portion of the market still relies on ultra-processed products with limited ingredient transparency.
Against this backdrop, Zoomies aims to introduce clean-label, transparent, and affordable pet food options designed to address these concerns. At the same time, the company has developed products with a long shelf life of up to 18 months, enabling wider distribution and convenience for consumers.
The company plans to utilise the newly raised capital to strengthen several core business areas. Specifically, the funds will support the expansion of manufacturing and supply chain capabilities while also enabling the brand to invest in marketing initiatives and influencer-led campaigns. In addition, Zoomies will focus on increasing its presence on quick commerce platforms, strengthening its Direct-to-Consumer (D2C) channels, and launching its products on Amazon to reach a broader customer base.
Furthermore, the startup has outlined plans to expand its presence across major metropolitan markets, including Bengaluru, Mumbai, Hyderabad, and Chennai, as part of its early growth strategy.
Zoomies is initially launching with a complete range of cat food products while also offering a limited selection for dogs. Importantly, the company has adopted a pricing strategy that aims to appeal to both mass-market consumers and premium buyers, including offerings developed using freeze-dried technology.
To ensure transparency and build consumer trust, each product pack includes a QR code linked to detailed lab reports, allowing pet owners to verify quality and ingredient standards. Moreover, the products undergo palatability testing and contain real meat without synthetic additives or vitamins.
Speaking about the company’s vision, Sumedh Battewar said that pet nutrition in India has long been seen as either premium or niche, and Zoomies aims to break that perception by making clean, high-quality nutrition both scalable and affordable.
Spriha Choubey added that their experience as pet parents inspired the idea for Zoomies, as they noticed a clear gap between the food they wanted to give their pets and the options available in the market.
Zoomies’ latest funding round highlights growing investor confidence in India’s rapidly evolving pet care sector. By focusing on transparency, clean ingredients, and scalable distribution, the startup aims to redefine pet nutrition standards while making high-quality food more accessible to pet owners across the country.
