Eternal, the parent company of Blinkit, has infused Rs 450 crore into its quick commerce subsidiary through a rights issue, reinforcing its financial support for the rapid-delivery business as competition intensifies in the sector. According to regulatory filings sourced via The Kredible, Blinkit’s board approved the allotment of 2,799 equity shares to Eternal at an issue price of Rs 16,07,161 per share, thereby raising fresh capital of Rs 450 crore.
This investment marks the first capital infusion into Blinkit in 2026. Previously, Eternal injected significant funds into the quick commerce unit during 2025 as it accelerated expansion plans. The company invested Rs 500 crore in January, followed by Rs 1,500 crore in February and Rs 600 crore in November, bringing the total investment in the subsidiary last year to Rs 2,600 crore.
The latest funding will primarily support Blinkit’s expansion strategy. Specifically, the company plans to increase the number of dark stores, strengthen working capital, and manage operational expenses while scaling its rapid delivery network across additional Indian cities.
Meanwhile, competition in India’s quick commerce sector continues to intensify as rivals secure large funding rounds to expand their market presence. For instance, Zepto raised $450 million in October last year in a round led by California Public Employees’ Retirement System. Similarly, Swiggy raised around Rs 10,000 crore through a qualified institutional placement in December to strengthen investments in its quick commerce division, Instamart.
Despite remaining in an investment phase, Blinkit’s business performance continues to show strong growth. In the December quarter (Q3FY25), the company recorded revenue of Rs 1,399 crore, reflecting a 117 percent year-on-year increase from Rs 644 crore in the same quarter last year. Additionally, this figure exceeded the Rs 1,156 crore reported in the previous quarter.
However, profitability challenges persist as the company expands its operations. Blinkit reported an adjusted EBITDA loss of Rs 103 crore in Q3FY25, compared with a loss of Rs 89 crore during the same period last year and Rs 8 crore in the previous quarter.
At the same time, demand for rapid delivery services continues to rise. Blinkit’s gross order value (GOV) reached Rs 7,798 crore in the December quarter, compared with Rs 3,542 crore in Q3FY24 and Rs 6,132 crore in the preceding quarter, demonstrating strong momentum in customer orders.
The latest capital infusion also arrives months after leadership changes within the company. Albinder Dhindsa recently assumed the role of Group CEO of Eternal, while Deepinder Goyal stepped down from the position earlier this year. Consequently, the move underscores the growing strategic significance of quick commerce within the group’s broader business operations.
Eternal’s continued investment in Blinkit reflects its commitment to strengthening its quick commerce strategy amid rising industry competition. By expanding infrastructure, scaling dark stores, and supporting operational growth, the company aims to capture increasing consumer demand for ultra-fast deliveries. As competition from major players intensifies, Blinkit’s growth trajectory and sustained funding support will remain crucial in shaping the future dynamics of India’s rapidly evolving quick commerce market.
