Showroom B2B, an apparel sourcing and manufacturing company, has secured $17 million in a fresh funding round led by early-growth equity firm Cactus Partners. This capital infusion highlights rising investor confidence in technology-driven B2B apparel platforms serving India’s value and aspirational retail segments.
Moreover, the funding round combined both equity and debt, while Zephyr Peacock participated alongside existing backers Jungle Ventures, Accion Ventures, and NBD Ventures. This strong mix of new and returning investors reinforces the company’s scalable business model and long-term growth potential.
Going forward, Showroom B2B plans to channel the capital toward enhancing and scaling its platform while simultaneously expanding its customer base and entering new market segments. In addition, the company intends to strengthen its supply chain infrastructure and execute multiple strategic growth initiatives to improve operational efficiency.
Highlighting the company’s priorities, cofounder Abhishek Dua said, “We will continue investing in systems, people, and manufacturing capabilities that allow us to serve customers with greater speed, predictability, and operational depth.” Through these investments, the company aims to deliver faster turnaround times and more reliable manufacturing outcomes.
Founded in 2020 by Abhishek Dua and Shubham Gupta, the B2B apparel platform serves retailers, brands, and buying houses across diverse market segments. Furthermore, Showroom B2B provides an end-to-end solution covering design, manufacturing, and logistics, catering to product categories such as denim, T-shirts, kurtis, and kidswear.
Previously, the company raised $6.5 million in 2023 in a funding round led by Jungle Ventures, which helped lay the foundation for its current scale and platform development.
Commenting on the latest investment, Amit Sharma, general partner at Cactus Partners, said, “Showroom B2B targets the burgeoning aspirational consumer segment … manufacturing apparel and optimising supply chain for value retail players and incrementally for D2C brands.” This focus positions the company at the intersection of value retail and fast-growing D2C demand.
Additionally, Mukul Gulati, managing partner at Zephyr Peacock, added, “The platform streamlines manufacturing, product discovery, sampling, and order execution, significantly reducing time-to-market while optimising working capital.” These capabilities enable apparel brands to operate more efficiently in an increasingly competitive market.
Showroom B2B’s latest $17 million funding round strengthens its ability to scale technology-led apparel manufacturing and sourcing solutions. With strong investor backing, a comprehensive end-to-end platform, and a clear focus on supply chain optimisation, the company is well positioned to accelerate growth and redefine efficiency across India’s B2B apparel ecosystem.
