boAt has officially entered the dashcam segment with the launch of its Hive Dashcam series, thereby marking a strategic expansion beyond its core audio and wearables portfolio into the automotive safety products category.
With this move, the company aims to address the growing demand for in-car safety and monitoring solutions. Notably, the new product range targets individual car owners and daily commuters, as well as commercial vehicle operators.
The Hive Dashcam lineup includes the Hive Dashcam F1, M1, and E1, each offering a combination of advanced safety and recording capabilities. Specifically, the series delivers features such as up to 4K Ultra HD video recording, dual-channel capture, built-in GPS route logging, G-sensor-based incident detection, motion detection, and Advanced Driver Assistance Systems (ADAS). Moreover, the dashcams use Sony STARVIS sensors, which enhance video clarity in low-light and high-glare environments, ensuring reliable footage across varied driving conditions.
Commenting on the category expansion, Gaurav Nayyar, CEO of boAt, said the company’s entry into dashcams aligns with its strategy to build technology-led products beyond its core categories. He added that dashcams are increasingly being used for safety, incident documentation, and insurance-related purposes as traffic density and road complexity increase.
Among the three models, the Hive Dashcam F1 stands out with support for simultaneous 4K front and 1080p rear recording. In addition, it integrates ADAS features such as lane departure warnings and forward collision alerts, alongside built-in GPS, voice control, and mobile app connectivity. Meanwhile, the Hive Dashcam M1 offers 2K QHD recording with a 140-degree wide-angle lens. It also enables GPS-based speed and route tracking, G-sensor-powered emergency footage locking, and expandable storage support of up to 512 GB.
On the other hand, the Hive Dashcam E1 focuses on everyday commuting and commercial vehicle usage. Accordingly, it provides 1296p HD recording, loop recording, automatic emergency triggers, and Wi-Fi-enabled smartphone access, making it suitable for continuous and high-frequency use.
Furthermore, the company stated that the entire Hive Dashcam series supports onboard microSD storage, seamless mobile app integration, and optional cloud connectivity. Additionally, the dashcams offer parking surveillance through motion detection and G-sensor alerts. As a result, the devices deliver reliable visual evidence that can assist users with accident verification, dispute resolution, and insurance claims.
