77Pillar, an emerging Indian real estate technology platform, has announced the launch of its zero-broking, data-driven property ecosystem, thereby aiming to empower developers, property owners, channel partners, and real estate professionals.
Through this platform, the company removes traditional brokerage charges and listing fees while enabling direct engagement with verified buyers and tenants to create a more transparent and scalable transaction framework.
Designed to tackle persistent inefficiencies across the real estate value chain, 77Pillar offers a digital interface that allows developers and asset owners to display inventory, generate qualified leads, and track real-time demand signals. As a result, by eliminating intermediary costs, the platform enables faster go-to-market execution and improved deal velocity across both residential and commercial assets.
At present, 77Pillar operates in more than 15 cities, including Gurgaon, Noida, Greater Noida, Jaipur, Ahmedabad, Dholera, Kolkata, Goa, and key centres across Karnataka, Tamil Nadu, and Punjab. Consequently, the company positions itself as a technology partner for both mature and emerging real estate markets. Its advanced analytics and intelligent search tools map inventory to demand based on location, pricing, asset class, and amenities, thereby driving more informed and outcome-oriented transactions.
Beyond property discovery, the platform delivers virtual walkthroughs, live availability tracking, comprehensive property insights, and market-level intelligence, which collectively support better decision-making for developers, investors, and consultants. Additionally, the system supports large-scale inventory management for institutional sellers operating across multiple regions.
Commenting on the launch, Mr. Deepak Chhabra, Founder, 77Pillar, said, “77Pillar has been built to simplify and professionalise real estate transactions in India. Our zero-broking, free-listing model empowers stakeholders with direct market access, visibility, and actionable data. We aim to be a long-term digital infrastructure partner for the real estate ecosystem, supporting growth across urban centres and emerging corridors.”
Looking ahead, with a strong emphasis on urban hubs, infrastructure-led growth markets, and future investment destinations, 77Pillar plans to expand its developer partnerships, strengthen its analytics engine, and introduce new tools specifically designed for real estate professionals.
Ultimately, through its commitment to transparency, cost efficiency, and technology-led solutions, 77Pillar positions itself to emerge as a strategic force in India’s rapidly digitalising real estate landscape.
