Premium haircare brand &Done has raised $3 million in a Series A funding round at a post-money valuation of Rs 125 crore, with RTP Global leading the investment. Additionally, the round attracted participation from All In Capital, Suashish, and angel investor Kitty Agarwal, along with Kunal Bahl and Rohit Bansal, co-founders of Titan Capital.
Earlier, the Gurugram-based company had raised Rs 6 crore in a pre-seed funding round led by All In Capital in December last year.
According to the company, it will deploy the fresh capital to scale research and product development, expand its team, grow its salon network, and strengthen brand-building efforts.
Founded in 2023 by Saumya Yadav and Atit Jain, &Done operates as a premium professional haircare brand with a focus on science-backed products tailored specifically for Indian hair types and climatic conditions. Moreover, the brand collaborates with global formulation partners and professional salons to develop products that undergo testing in real Indian environments while following a salon-first business model.
Importantly, &Done seeks to solve persistent challenges faced by Indian salons, as many imported haircare products cater to temperate climates and Caucasian hair, while domestic alternatives often lack high-performance formulations. Therefore, the company uses globally sourced active ingredients and validates its products through testing with Indian consumers and professional stylists.
Currently, the brand’s professional product range is available across more than 500 premium salons in Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh, and Hyderabad. At present, &Done offers four professional SKUs and two retail products, which it sells through both online and offline channels, while planning multiple new product launches in 2026.
Meanwhile, a market report projects that the Indian haircare market will grow at a compound annual growth rate of 11.02% between 2025 and 2033.
“Salons are central to our journey. The country’s top stylists were the first to test our formulations, and their feedback has shaped every iteration of our products. We want to redefine what ‘Made in India’ stands for in haircare because Indian hair deserves a lab of its own,” added Saumya Yadav, co-founder of &Done.
Finally, &Done stated that it has served 15,000 customers through its website and 35,000 customers via online marketplaces, while also establishing a presence in more than 500 salons nationwide. The brand competes with international and domestic players such as Olaplex, Nexxus, Redken, and Moxie.
