Urban Harvest, a B2B startup specializing in fresh produce and food supply, has acquired premium gourmet packaged food brand Cocosutra through an all-cash deal valued at INR 2.5 crore. As a result, the acquisition marks Urban Harvest’s strategic entry into the value-added packaged food segment, while it continues to strengthen its core business of serving restaurants and foodservice operators.
Furthermore, Urban Harvest has confirmed that the deal focuses on expanding its product portfolio. Urban Harvest said the deal is aimed at broadening its product mix by adding higher-margin gourmet items while using its distribution network to deepen reach across restaurants, cloud kitchens, and the wider HoReCa market. Meanwhile, Cocosutra operates in the premium packaged food category and maintains a strong reputation for gourmet offerings.
Therefore, Urban Harvest now plans to accelerate the brand’s growth by expanding distribution channels and enhancing price competitiveness through supply chain efficiencies. In addition, it intends to optimize unit economics by integrating Cocosutra into its existing procurement, logistics, and operational framework. Consequently, this integration will allow Urban Harvest to deliver better margins and improved service to customers.
According to Urban Harvest, Cocosutra’s business has already gained significant momentum. Urban Harvest said that the company has achieved a threefold increase since the acquisition process began, as access to a larger customer base and stronger backend operations have driven the growth. Overall, the acquisition creates new opportunities, reinforces Urban Harvest’s market presence, and supports long-term scalability.
