ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften–Enkay Residency at DLF Galleria, Gurugram, thereby further strengthening its expanding footprint in one of India’s most prominent corporate and financial hubs. With this development, the company now operates four properties under The Hoften brand in Gurugram, in addition to its flagship ALIVAA hotel in the city.
Gurugram, widely known as the Millennium City, continues to function as the financial and technology engine of the National Capital Region. The city houses the headquarters of multiple Fortune 500 companies, a thriving startup ecosystem, and large convention and exhibition centres, which together drive sustained demand for high-quality business and extended-stay accommodation. Consequently, this strong corporate concentration positions Gurugram as a core market within ALIVAA Hotels & Resorts’ long-term expansion strategy.
The newly inducted property will operate under The Hoften brand, which specifically caters to corporate travellers and extended-stay guests through contemporary design, efficient room layouts, and strategic business-centric locations. Moreover, the brand emphasises essential comforts, smart functionality, and seamless service delivery, ensuring a convenient and stress-free stay for professionals travelling to high-demand urban destinations.
Commenting on the expansion, Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), said, “The Hoften-Enkay Residency is a perfect fit for our expanding mid-market portfolio and our deep commitment to the Gurugram market. With this property, we will now operate four successful The Hoften hotels, along with an ALIVAA flagship, in this critical hub. This growth reflects our ability to meet strong corporate demand through consistent quality and value under The Hoften brand.”
Highlighting the group’s long-term vision, Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, stated, “Our strategy is to build market leadership in high-demand urban centres, and Gurugram remains central to that plan. This partnership marks the beginning of our relationship with the Enkay Group, and we look forward to developing many more properties together. This expansion further strengthens ALIVAA’s position in the National Capital Region and reinforces our role as a preferred hospitality partner for property owners.”
Expressing confidence in the collaboration, Pavan Kohli, owner of Enkay Residency, said, “We are delighted to partner with ALIVAA Hotels & Resorts for their Hoften brand. We strongly believe that their distribution strength and operational expertise will help unlock the full potential of Enkay Residency and deliver strong returns.”
With this latest addition, ALIVAA Hotels & Resorts continues to sharpen its focus on corporate-driven destinations while offering scalable, brand-led hospitality solutions aligned with the evolving needs of India’s business travel market.
