Home services startup Pronto is holding advanced talks to raise $25 million in equity funding from a group of investors, including Epiq Capital, along with existing backers Glade Brook Capital, General Catalyst, and Bain Capital, according to sources familiar with the discussions.
The company is negotiating the round at a valuation of nearly $100 million. Meanwhile, the fundraising is unfolding as the 10-minute house-help segment gains momentum, with venture capital firms steadily increasing capital deployment into the category.
Earlier, Pronto raised $11 million in August in a round co-led by General Catalyst and Glade Brook Capital, which valued the startup at approximately $45 million.
Anjali Sardana founded Pronto in April 2025. The company connects households in Gurugram with trained professionals who deliver services such as cleaning, laundry, utensil washing, and basic meal preparation. Although the startup was initially domiciled in Delaware, it has recently shifted its base back to India.
Currently, Pronto operates across New Delhi, Mumbai, and Bengaluru. In addition, the company has recently launched services in Pune. However, queries sent to Pronto, Epiq Capital, Glade Brook Capital, General Catalyst, and Bain Capital did not receive immediate responses.
Notably, Pronto’s fundraising efforts follow closely after rival Snabbit announced a $30 million funding round led by Bertelsmann India Investments. At the same time, both companies are competing with InstaHelp, the on-demand house-help service from Urban Company, which listed in September.
Over the past few months, the 10-minute house-help segment has recorded a sharp surge in order volumes and has emerged as one of the most active consumer internet categories in India. In August, Urban Company fulfilled around 2.09 lakh InstaHelp orders, while Snabbit completed about 1 lakh orders and Pronto delivered between 25,000 and 30,000 orders. By October, these figures increased significantly to 4.68 lakh orders for Urban Company, 3.1 lakh for Snabbit, and 66,000 for Pronto.
By early December, the startup generated nearly 6,000 bookings per day and onboarded about 1,300 professionals onto its platform.
Previously, Sardana shared insights on the company’s unit economics and said, “Pronto’s pre-discount average order value (AOV) stood at around Rs 250 in August,” while noting that discounts typically ranged between 15% and 20%.
