MoEngage, a customer engagement platform for consumer brands, has raised an additional $180 million as part of its Series F round. Previously, the company secured $100 million in November 2025, thereby taking the total Series F funding to $280 million. ChrysCapital and Dragon Funds led the latest tranche as new investors, while Schroders Capital joined the round alongside existing backers TR Capital and B Capital.
The company will deploy the fresh capital to accelerate innovation within its Merlin AI suite, expand go-to-market teams across North America and EMEA, and evaluate strategic acquisitions that enhance the platform’s capabilities. At the same time, the startup continues to strengthen its footprint in Australia, New Zealand, and Southeast Asia, where enterprise brands are upgrading customer engagement stacks and integrating marketing and product workflows.
Alongside these growth initiatives, MoEngage has completed its second employee tender offer worth approximately $15 million. Through this initiative, the company enabled liquidity for 259 current and former employees, supporting long-term wealth creation. Additionally, the round included select secondary transactions for early investors, including Eight Roads, Helion Venture Partners, Matrix Partners, and Ventureast.
“At MoEngage, we believe our success is a collective effort, built on a culture of ownership and innovation. It is vital that we recognize the people who brought us to this stage,” said Raviteja Dodda, CEO & co-founder of MoEngage. “This liquidity program reflects that commitment by ensuring that the builders of MoEngage, our employees, and early investors have the opportunity to directly share in the milestones we achieve together. We are grateful for the partnership of ChrysCapital, Dragon Funds, Schroders Capital, TR Capital, and B Capital as we continue to scale globally.”
Meanwhile, Southeast Asia and ANZ remain core growth markets for MoEngage, as enterprises across Singapore, Indonesia, the Philippines, Australia, and New Zealand rapidly adopt AI-powered, insights-driven engagement platforms. In response, MoEngage continues to invest in regional expansion to meet rising enterprise demand.
The company works closely with leading regional brands such as Kredivo, Alfamart, Blibli, XL Axiata, Trust Bank, Stan Entertainment, 13Cabs, Canstar, and TFE Hotels. In addition, it partners with global enterprises including 7-Eleven, Coca-Cola, Starbucks, Samsung, Domino’s, KFC, and Nestlé to unify customer data and deliver personalized, omnichannel experiences.
Furthermore, the startup is expanding beyond marketing teams by strengthening its offerings for product teams through MoEngage Analytics and MoEngage Inform. As customer engagement increasingly requires cross-functional alignment, the platform enables marketing and product teams to operate on shared data and deliver cohesive customer experiences.
MoEngage Inform centralizes critical transactional messaging, including OTPs, account notifications, and service updates, through a single API across multiple channels and providers, ensuring reliability separate from marketing campaigns. At the same time, enhanced product analytics capabilities within MoEngage Analytics connect behavioral insights directly to action. By unifying user data with real-time engagement, the platform allows product managers to understand user behavior and immediately trigger experiences that improve retention and lifetime value.
“Customer engagement has never belonged to just one team. Customers move through many moments, and those moments should feel connected and supportive,” added Dodda. “When product, engineering, and marketing work from the same data and tools, they can show up more naturally for their audiences. That’s the experience we want to help companies deliver so they can grow their brands.”
Rishabh Iyer, Vice President at ChrysCapital, said, “ChrysCapital is excited to partner with MoEngage for its next phase of AI-led growth. This investment aligns with our strategy to back technology platforms built in India for global enterprises, leveraging deep talent, capital efficiency, and a sophisticated understanding of enterprise needs. We are impressed by MoEngage’s disciplined operating model, sustained US execution, and broad product capabilities. We look forward to helping the team become the world’s leading marketing technology platform.”
Ridhi Chaudhary, CIO of Dragon Funds, stated, “We are pleased to partner with MoEngage, impressed by its strong management, continuous product innovation, and durable growth. We believe MoEngage’s best-in-class product and AI capabilities position it well to lead the martech category.” Aakash Tulsani, Managing Director at Dragon Funds, added, “MoEngage sets the bar for innovation by leveraging AI on first-party data, making it essential for marketers. It is a privilege to partner with MoEngage again, having invested previously.”
“At Zeta, we are building the modern banking stack for the world’s leading financial institutions. As a data-driven company, we rely on deep customer insights to drive our product strategy,” said Bhavin Turakhia, co-founder & CEO, Zeta. “MoEngage Analytics has helped us optimize critical journeys like onboarding, activation, and cross-sell, while their messaging capabilities allow us to instantly nudge customers. Effectively bridging the gap between insight and action. As a user of the product, I am impressed by the constant innovation. Additionally, MoEngage Inform has become essential for powering our mission-critical communications, delivering account and transaction updates with high reliability and speed.”
“MoEngage Inform has become a core part of how we run our e-commerce experience at Loblaw across our lines of business,” said Charu Pujari, SVP, AI and Engineering at Loblaw Digital. “It keeps customers updated on their delivery and pickup orders with the speed and reliability they expect, which has made a meaningful difference in how engaged and confident they feel throughout the process.”
