Ghazal Alagh, the visionary co-founder of Mamaearth, has unveiled her latest startup, Luminéve—a premium skincare brand rooted in the science of “skin sleep” and the understanding that the skin’s natural renewal process peaks at night. Unlike conventional beauty routines that emphasize daytime care, Luminéve positions itself as a mood-driven, night-first skincare regime designed to help users unwind, restore, and rejuvenate.
Embodying calm and sophistication, Luminéve’s aesthetic features midnight blue tones, moonlit-inspired packaging, and a focus on relaxation, rest, and mindful self-care after a long day. The brand’s debut, launched in collaboration with NykaaLand, the experiential beauty platform from Nykaa, marks a luxe yet accessible entry into India’s premium skincare market.
Built on dermatological insights, Luminéve draws from the principle that the skin’s repair and cell renewal functions are most active at night. By crafting formulations tailored for overnight recovery, the brand aims to enhance skin rejuvenation while users sleep. Its sensory-driven philosophy—soothing visuals, delicate fragrances, and comforting textures—reinforces beauty as an act of self-love and rest, rather than just appearance.
In Luminéve, consumers will recognize the same authentic, science-backed storytelling that made Mamaearth a trusted household name, now elevated with an emphasis on emotional wellness and restorative beauty.
The launch underscores Ghazal Alagh’s instinct for identifying market gaps and setting new benchmarks in India’s beauty landscape. While Mamaearth built its foundation on clean ingredients and transparency, Luminéve pioneers a new niche that merges self-care with nighttime skin science. Both brands share a unified vision: to make beauty and wellness accessible, meaningful, and grounded in real-life needs.
Looking ahead, Mamaearth and Luminéve plan to deepen their D2C presence, expand global reach, and redefine what Indian beauty brands can achieve through innovation, authenticity, and consumer empowerment.
