AI-led customer data and engagement platform MoEngage has raised $100 million in a new funding round led by Goldman Sachs Alternatives and A91 Partners, marking a significant milestone in its growth journey. The investment underscores the increasing global demand for next-generation AI-powered marketing technology.
The fresh capital will drive product innovation, support global expansion, and strengthen MoEngage’s presence across North America, SoutheastAsia (SEA), Australia, and New Zealand (ANZ). With this round, the company’s total funding now exceeds $250 million, solidifying its position as a leading player in the AI-driven customer engagement space.
MoEngage plans to use the new funds to scale its Merlin AI suite—a collection of intelligent agents designed to help marketing and product teams make data-backed decisions, automate campaigns, and boost customer conversions.
“Our global momentum, built on our category leadership in Asia, validates that brands are moving beyond legacy marketing clouds,” said Raviteja Dodda, CEO and co-founder of MoEngage. “More than 300 enterprises worldwide have turned to MoEngage for its AI-led agility and ease of use. This investment will fuel our next phase of growth across North America and EMEA, while allowing us to double down on innovation and customer success in our key markets across SEA and ANZ.”
The company currently serves over 1,350 global brands, including SoundCloud, McAfee, Flipkart, Domino’s, Deutsche Telekom, and Travelodge, engaging with over two billion consumers each month.
“MoEngage has been an incredible partner in our growth journey,” said Hope Barrett, Sr. Director of Martech at SoundCloud. “Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base.”
“Our investment in MoEngage reflects Goldman Sachs’ commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally,” said Rajat Sood, Managing Director at Goldman Sachs Alternatives. “By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers.”
Kaushik Anand, Partner at A91 Partners, added, “We have gotten to know the MoEngage team over the last six years and have been impressed by their ability to constantly innovate and expand their product offerings. We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships.”
The SEA and ANZ regions remain key growth frontiers for MoEngage, where digital economies in Singapore, Indonesia, the Philippines, Australia, and New Zealand continue to expand. The company partners with top retail, e-commerce, financial services, and telecom brands to deliver personalized, omnichannel customer experiences.
Its regional clientele includes Kredivo, Alfamart, Blibli, XL Axiata, Trust Bank, GoTyme, Robinsons Retail Holdings, RedONE, RupaRupa, Atome, Home Credit, CIMB Bank, Stan Entertainment, 13Cabs, Canstar, TFE Hotels, Nine Entertainment, NOVA Entertainment, and Beforepay.
Globally, MoEngage works with iconic brands like 7-Eleven, Adidas, Coca-Cola, Starbucks, Samsung, Domino’s, Pizza Hut, KFC, and Nestlé. Avendus acted as the exclusive financial advisor to the company and its shareholders.
Headquartered in Bengaluru and San Francisco, MoEngage empowers marketers with actionable insights and AI-driven automation to engage customers across web, mobile, email, social, and messaging channels. The platform’s Merlin AI suite helps launch campaigns faster and improve conversions through AI decisioning.
Recognized as a Customers’ Choice in Gartner Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs (May 2025) and a Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs (Q4 2024), MoEngage continues to strengthen its position as a global martech innovator.
