BabyOrgano, a maker of Ayurvedic wellness products for children, has raised ₹20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc.
The company plans to utilize the funds for product development, marketing initiatives, and scaling operations, as it aims to achieve ₹100 crore in revenue by FY27.
Founded in 2020 by Riddhi and Ripul Sharma, BabyOrgano offers Ayurveda-based, over-the-counter wellness solutions for children’s daily health needs. The brand has already built a community of over one million parents and boasts a repeat purchase rate exceeding 40%.
Its product portfolio includes immune-boosting and daily wellness items such as Baalprashan Swarnaprashan Drops, Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies. These products are available through online marketplaces and retail outlets.
With the fresh funding, BabyOrgano plans to focus on product innovation, expand its distribution network, and strengthen its brand presence across India. The company also intends to invest in supply chain and operational processes to support its next growth phase.
Operating in the kids’ Ayurvedic and natural wellness space, BabyOrgano competes with brands such as Mamaearth (kids range), The Moms Co., Chicco (natural line), Mother Sparsh, Dabur (kids Ayurvedic range), Himalaya BabyCare, and Kapiva Kids.
