Munich-based BiMA, a mindful entertainment platform for children, has raised €500,000 in a pre-seed funding round. Investors include Antler and angel investors from Oetinger Publishing Group—Julia Bielenberg, Thilo Schmid, and Christian Graef—along with Andreas Peters (ex-Disney), Felix van de Sande (Kickbase/COBE), and Silvia Sommer (ex-Birkenstock/Roland Berger).
BiMA focuses on mindful entertainment and creativity for children, and its first product is a child-friendly, screen-free projector that not only transforms bedrooms into immersive, story-driven environments but also encourages family interaction. Designed to stimulate imagination and strengthen family bonds, BiMA operates in a rapidly growing sector that combines edutainment, well-being, and consumer technology, while simultaneously tapping into emerging trends in children’s mindful entertainment.
The potential market is significant. In Germany alone, approximately 3.5 million households with children aged 0–5 represent an opportunity exceeding €730 million. Across Europe, the addressable market expands to 17 million households, or €3.7 billion, while globally, over 420 million households suggest a market exceeding €88 billion.
Founded in 2024 by Larissa Ruf (CEO) and Greta Garkisch (CTO), BiMA’s team brings together expertise in education, consumer science, and deeptech.
Larissa Ruf explained the vision behind the company:
“Most toys are designed to keep kids busy, and that’s perfectly fine. But we wanted to create something different: a product that brings families together at the most meaningful time of day. With BiMA, evenings become magical moments of connection and imagination.”
The new funding will not only support BiMA’s market launch but also cover the first production run, while simultaneously driving marketing campaigns, further expanding the team, and additionally developing content.
