Araiya Hotels has entered into a strategic partnership with Paras Corporation (India & Middle East) to enhance its public relations and communication initiatives. The collaboration marks a significant step in Araiya’s growth strategy, allowing the brand to leverage Paras Corporation’s deep expertise in media relations and innovative communication strategies.
The objective of this alliance is to amplify Araiya Hotels’ luxury and experiential offerings, while reinforcing its position in key markets across India. Through this partnership, the brand aims to increase visibility and highlight its commitment to exceptional guest experiences.
Amruda Nair, Founder and CEO of Araiya Hotels and Resorts, said, “2025 has been a transformative year for Araiya Hotels with three exceptional new resorts launched across Rishikesh, Haridwar, and Gir. As we continue with our upcoming properties in Rajasthan and Kerala, partnering with Paras Corporation brings invaluable luxury brand expertise to elevate the Araiya narrative. This collaboration perfectly aligns with our vision to redefine boutique hospitality across India’s most coveted destinations.”
Echoing the sentiment, Saloni Mahajan Narang, Director of Paras Corporation India & Middle East, said, “Having followed Amruda and Araiya’s journey, I am truly honoured to be associating with such a prestigious and respected brand to further increase their awareness across India.”
Currently, Araiya Hotels operates a portfolio of distinctive retreats, including Araiya Palampur in Himachal Pradesh, the all-villa luxury resort Araiya Gir in Gujarat, and Uttarakhand properties such as Aalia Jungle Retreat & Spa and Kinwani House. Moreover, these properties collectively reflect Araiya’s unwavering dedication to authentic, place-inspired experiences, offering guests immersive stays across some of India’s most scenic and culturally rich destinations.
