Fresh commerce startup Handpickd has secured USD 15 million in Series A funding, led by Bertelsmann India Investments (BII). The round also saw participation from Titan Capital Winners Fund (TCWF) along with the company’s existing investors, according to a press release issued on Thursday.
With this funding, the startup will not only scale its operations but also upgrade its supply chain technology and, in addition, strengthen its team.
“It helps not to have any warehouses, cold storages or dark stores! By inverting the demand-supply equation, we are giving customers exactly what they want while systematically killing wastage in the entire supply chain, at scale and profitably,” said Anant Goel, founder and CEO.
Founded in 2024 by Anant Goel, co-founder of Milkbasket, along with Nitin Gupta and Sahil Madan, Handpickd operates on a zero-inventory model. Handpickd sources produce directly from farmers and delivers it to customers within six to seven hours, minimizing storage needs and reducing food wastage.
