Alivaa Hotels has announced the addition of The Hoften Lotus Court in Greater Noida West, Uttar Pradesh. This milestone marks the 20th property in its expanding portfolio, reinforcing the company’s growth strategy in a vital market.
The new hotel will operate under The Hoften brand, recognized for delivering smart, efficient services designed for today’s modern traveler.
“We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider Alivaa Hotels & Resorts collection,” said Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business). “Greater Noida is a dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences. Hotel The Hoften Lotus Court perfectly embodies the unique charm and high standards of our brand, and we’re confident it will be a valuable asset to our expanding portfolio.”
Vikramjit Singh, Founder of Alivaa Hotels & Resorts, emphasized the company’s ambitious growth plans. “As we strive to become a leading national player, Greater Noida holds a critical position in our strategic roadmap. This signing establishes our foothold in the country’s growing corporate hub and is the first of many planned for this city. The upcoming Jewar Airport will be a game-changer, significantly boosting business and leisure travel to the region and creating immense opportunities for us.”
Arjun Singh, Owner of Hotel, The Hoften Lotus Court, commented on the new collaboration. “Joining forces with Alivaa Hotels & Resorts and bringing Hotel Lotus Court under The Hoften brand is a momentous occasion for us. Their deep expertise and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Noida. This is our second property with the same brand, and this partnership shows our strong commitment and confidence. We look forward to this new chapter and delivering even more memorable experiences to our guests.”
With the launch of The Hoften Lotus Court in Greater Noida West, Alivaa Hotels continues to strengthen its footprint across India, offering modern travelers a blend of comfort, efficiency, and exceptional service. This addition reflects the brand’s commitment to expanding in key markets while upholding its promise of quality hospitality.
