FarmDidi, a rapidly growing D2C pickle brand dedicated to empowering rural women, has secured over ₹7 crore in a Seed funding round led by Samved Ventures. The round also included investments from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, along with a group of angel investors linked to IIM Calcutta and Symbiosis.
The startup intends to utilise the fresh capital to strengthen its team, invest in R&D, enhance technology-driven quality systems, and expand its women entrepreneur network from 2,000 to more than 5,000 in the coming years.
Pickles, often tied to family traditions and heirloom recipes, hold a special place in Indian households. FarmDidi leverages this cultural connection by enabling rural women to create small-batch, farm-fresh pickles—free from chemicals and preservatives—while incorporating modern quality practices to align with current consumer expectations.
Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi has achieved strong traction in a short span. The brand is currently operating at an ARR of ₹18 crore, processing over 30,000 monthly orders, with its website contributing significantly to sales. On Amazon, it has become India’s #1 pickle brand, capturing 4 of the top 10 bestseller spots. The brand is also available on leading quick commerce platforms such as Blinkit, Zepto, BigBasket, and Swiggy Instamart.
The startup’s blend of purpose and performance struck a chord with investors. “Despite India having 90 lakh SHGs, distribution gaps and inconsistent quality have kept the sector under-realized. FarmDidi bridges these with a tech-led scalable model that delivers clean-label, traceable food while enabling thousands of women to become micro-entrepreneurs,” said Amit Srivastava, Partner at Samved Ventures.
Shanti Mohan, founder of LetsVenture, added, “FarmDidi is not just about food; it’s a proof point that purpose-driven businesses can scale with strong consumer trust and quality-first principles. We see this becoming a household brand across India and globally.”
FarmDidi has earned recognition from institutions such as UNDP, Shark Tank India, the Wharton Economic Forum, the Government of Maharashtra, and NITI Aayog. Often described as a “tech-driven version of Lijjat Papad,” the brand is on a mission to empower 1 million women entrepreneurs while creating India’s most loved clean-label food brand.
