Cumin Co, a kitchenware startup, has raised $1.5 million in a funding round led by Fireside Ventures, with additional backing from Huddle Ventures.
The startup will channel the fresh funds into research and development, product innovation, and scaling up its manufacturing. Moreover, it plans to strengthen its direct-to-consumer online presence.
Founded this year by ISB–Hyderabad alumni Niharika Joshi and Udit Lekhi, Cumin Co entered the market after spotting a gap for baby-food-safe, toxin-free cookware designed for Indian kitchens.
“Kitchenware is one of the few categories that sits at the heart of every home, yet it has seen little reimagination in decades. Cumin Co is positioned to redefine this space by building a brand that elevates everyday cooking, modernises a stagnant category, and creates lasting consumer trust at global scale,” said Shuchi Pandya, Principal at Fireside Ventures.
Importantly, Cumin Co holds patents for its enamel-cast technology and its Enviromax four-layer enamel coating. These innovations make its cookware rust- and stain-resistant, while also withstanding high heat without leaching harmful metals or chemicals.
In the coming months, the company will expand its product line with more than 80 new launches. Additionally, ahead of the festive season, it will unveil two new colours and upgrades to its flagship collection.
So far, Cumin Co has reached over 7,000 households across India. However, its ambition is much larger—it aims to serve more than 100,000 households within the next year.
“Our vision is to reimagine kitchenware by combining rigorous R&D with design and safety,” the co-founders said in a joint statement. They emphasized that the new funding will accelerate their innovation pipeline and drive faster growth.
