Peeko, a baby care-focused quick commerce startup, has raised $3.2 million in a seed funding round led by Stellaris Venture Partners, as it works toward becoming the go-to platform for young parents navigating the fragmented baby products market.
The company was founded earlier this year by IIT alumni Chetan Sharma (ex-Leap), Vivek Khetan (ex-OYO), and Abhijit Gairola (ex-Leap). Peeko is positioning itself as a fast-commerce brand with features such as delivery within 60 minutes, a try-and-buy option, and instant returns—addressing the frustrations parents often face with catalogue overload, inconsistent quality, and long delivery timelines.
Additional investors in the round include Maninder Gulati (former OYO), Kunal Bahl and Rohit Bansal (Titan Capital), Abhishek Goyal (Tracxn), Nitin Gupta (Uni), and Arjun Vaidya (V3 Ventures), the company announced on Tuesday.
“Parents today lack a convenient, reliable solution for their baby care needs. They often have to step out for purchases or wait days for online deliveries, only to face issues with fit, returns, and refunds,” said Chetan Sharma, Co-founder of Peeko. “We are building a brand that parents can trust and love, every single time.”
The newly secured funds will be used to enhance Peeko’s product experience, broaden its curated catalogue across categories like toys, apparel, consumables, and baby gear, and grow its cross-functional team. The company also plans to introduce AI-driven recommendations to create more personalised shopping journeys for parents.
Over the next 12–18 months, Peeko intends to expand operations in Bengaluru with new dark stores, initiate pilot launches in additional metro cities, and collaborate with both emerging and established baby care brands. Its website, Peekonow, is already active, and the mobile app is scheduled for launch in September. Despite being large and profitable, India’s baby care and kids’ products market continues to be highly fragmented and primarily driven by offline sales.
“Quick commerce presents an opportunity to combine offline reliability with online convenience for time-constrained parents,” said Mayank Jain, Principal at Stellaris Venture Partners. “Peeko has the potential to reimagine the category.”
