FMCG (fast-moving consumer goods) startup Mitra has raised ₹14 crore in a bridge funding round led by Bestvantage Investments, with continued backing from existing investors, including a Dubai-based family office.
The Delhi-headquartered company intends to deploy the funds to scale operations, diversify its product portfolio, strengthen its distribution network across India, and expand into Gulf Cooperation Council (GCC) markets.
“We will be launching a new 3,000-tonne refined flour manufacturing plant in October,” said Abhishek Kaushik, founder and chief executive of the company. “At the same time, we will also launch new product categories such as multigrain flour, whole wheat flour, diabetic-friendly flour, sugar-free, gluten-free, rice, and more, in the coming months.”
“Our vision is to make Mitra one of the top five FMCG companies in India within the next 2–3 years, with a clear roadmap towards an IPO,” he added.
To date, Mitra has raised nearly ₹25 crore and is preparing for a Series A round in April 2026, targeting a ₹500 crore valuation.
“The FMCG sector in India is poised for significant disruption, and Mitra’s ability to blend traditional food preparation methods with modern quality standards makes it a brand with immense potential,” said Raman Sharma, founder and chief executive of Bestvantage Investments. “Their growth trajectory speaks volumes of the scalability and demand for their products.”
Founded in 2023, Mitra has demonstrated rapid growth, with revenues increasing from ₹11 crore in FY2024 to ₹40 crore in FY2025. The company expects to close the current financial year with revenues exceeding ₹120 crore, supported by a strong distribution base of over 500 distributors and 40,000 retail touchpoints.
