SuperK, a value retailer catering to small-town India, has secured ₹100 crore in its Series B funding round. The round was co-led by Binny Bansal’s 3STATE Ventures and CaratLane founder Mithun Sacheti. Indian Test cricket captain Shubman Gill also took part, along with existing backers Blume Ventures and Xeed Ventures.
Founded in Andhra Pradesh, SuperK operates 130 franchise-led stores across over 80 towns, providing affordable groceries and household essentials. The company aims to tap into India’s vast yet underserved grocery retail market, where organized players account for less than 5% of the $600 billion sector—most of which is driven by Tier-II and smaller cities.
The newly raised funds will be used to strengthen hiring across key business areas and to expand SuperK’s presence into new regions and adjacent product categories.
The fundraise reflects renewed investor interest in regional retail ventures that offer strong unit economics and are driven by founder-led execution.
SuperK was founded in 2020 by BITS Pilani alumni Anil Thontepu and Neeraj Menta, both second-time entrepreneurs. Anil previously led product and growth at Kaodim, Hike, and PhonePe, while Neeraj co-founded Hungerbox and developed products at Flipkart and Zeta (Directi).
