Gurugram-based fashion quick commerce startup Zulu Club has secured $250,000 in a pre-seed funding round led by early-stage VC firm TDV Partners.
Unlike traditional e-commerce, which depends on guesswork, static product images, and faces high return rates, Zulu Club offers a unique solution by enabling shoppers to order from trusted malls and outlets.
The company stated that customers can receive pre-curated Try-at-Home kits within 100 minutes, allowing them to try four to five items before making a purchase. This model aims to tackle key challenges in fashion e-commerce—such as high return rates and low profitability—while driving cross-selling and upselling opportunities to increase average order value.
“Most online fashion platforms are built for speed and variety—but that often comes at the cost of experience and confidence. We’re building Zulu Club to reintroduce trust and experience into fashion shopping, especially for millennial consumers who crave convenience and personalization,” said Adarsh Bhatia, Founder of Zulu Club.
Adarsh, who previously headed business operations at Fashinza—a tech-driven apparel manufacturing startup—brings extensive industry expertise to this new venture.
Zulu Club adopts an experience-first approach, enabling shoppers to browse collections from nearby malls directly via its app. Users can schedule live assistance to view products in real time, receive curated Try-at-Home kits, and place orders either after trying items or during a call with a stylist.
Zulu’s in-house delivery network handles all orders and ensures 100-minute fulfillment. According to the startup, its latest app update enhances the overall shopping journey with a smoother user flow, improved customer coordination, and optimized logistics, all designed to deliver a faster and more seamless experience.
“Zulu Club is tackling a fundamental friction in fashion e-commerce—shoppers want to try before they buy. Their Try-at-Home kits and instant delivery are built for today’s mobile-first, experience-led consumer,” said Ujwal Sutaria, General Partner at TDV Partners. “We’re excited to back a team that blends deep fashion expertise with grassroots execution. Zulu isn’t building another marketplace—it’s reimagining fashion retail for the next generation.”
