The co-founders of digital pharmacy PharmEasy, Dharmil Sheth, Dhaval Shah, and Hardik Dedhia—have launched a new venture called All Home, marking their entry into the architectural and interior design sector.
All Home plans to collaborate with existing brands in the space by investing in them and providing strategic support, including technology integration, internet-driven manufacturing and distribution, and data-backed market insights.
Sheth, Shah, and Dedhia stepped down from their operational roles at PharmEasy in January. At the time, the company announced that while the founders would continue as board members or observers, they would scale back their involvement in daily executive functions.
Earlier this year, the three founders officially exited PharmEasy’s day-to-day operations, coinciding with the epharmacy company’s revival of its IPO plans—two years after it had put them on hold.
In an interview, Dhaval Shah revealed that All Home has secured funding from Bessemer Venture Partners, along with several angel investors. These include PharmEasy co-founder and CEO Siddharth Shah, Niket Shah (CIO, Motilal Oswal Asset Management), Shalibhadra Shah (Group CFO, Motilal Oswal Financial Services), and Kabir Narang (Founding General Partner, B Capital).
Shah confirmed that All Home is valued at $120 million following the funding round, although he did not disclose the exact amount raised. However, insiders suggest the total round—comprising both equity and debt—was close to $20 million. Notably, Bessemer Venture Partners had also backed PharmEasy in its early stages.
To date, All Home has partnered with three interior décor brands: Colour Coats, House of W, and Fiamarc. Shah added that the platform aims to bring three more brands on board in the coming weeks.
He also noted that the $60-billion interior and home improvement market in India remains largely fragmented, with limited brand presence in categories like sanitaryware, furniture, kitchens and wardrobes, furnishings, lighting, and home hardware.
“Consumers are increasingly willing to invest in their living and working spaces, yet often lack access to the appropriate channels and products. Our platform aims to address this gap,” Shah said.
Sheth pointed out that the All Home team has recognized major inefficiencies in the existing procurement process for interior and architectural products. Designers often have to juggle multiple vendors, deal with extended turnaround times, face challenges in maintaining design consistency, and encounter limited after-sales support.
Bessemer Venture Partners’ partner Anant Vidur Puri said, “The home infrastructure and interior design sector in India is at a pivotal inflection point, driven by rising aspirations and disposable incomes across the country. Despite its size, the market remains highly fragmented and underserved, with consumers and designers facing persistent challenges around quality, transparency, and efficiency.”
With All Home, the PharmEasy founders aim to streamline the fragmented interior design and home improvement industry by addressing critical pain points such as vendor coordination, delayed deliveries, and inconsistent support.
