Krutrim, the AI startup founded by Ola’s Bhavish Aggarwal, has acquired BharatSah’AI’yak, an AI-driven platform created by Samagra, as part of its strategy to strengthen its presence in India’s public sector technology ecosystem.
This acquisition brings into Krutrim’s fold a platform that has been instrumental in advancing AI adoption across various government programs, including those in education, agriculture, and governance. The financial details of the transaction remain undisclosed.
Through this deal, Krutrim aims to enhance BharatSah’AI’yak’s national footprint by integrating its own proprietary large language models, cloud infrastructure, and agentic AI technologies—such as those powering its recently launched assistant app, Kruti.
“At Krutrim, we have boarded the country’s brightest minds to develop a platform that reflects the diversity, depth and richness of Indian languages and culture,” said a Krutrim spokesperson. “This integration enhances our ability to build AI that is inclusive, intuitive and deeply rooted in the lived realities of India.”
Krutrim has also brought on board Samagra’s core AI team to maintain innovation continuity and ensure a smooth transition. Krutrim has integrated BharatSah’AI’yak with its cloud infrastructure, agentic platforms, and proprietary LLMs, positioning itself to support a wide range of use cases and government applications across various sectors.
Experts note that this acquisition underscores Krutrim’s broader mission to democratize artificial intelligence across India, with a focus on enhancing both public services and citizen-facing platforms. The deal also reflects the rising influence of homegrown AI companies in shaping the country’s digital governance framework, as the government increasingly turns to emerging technologies to boost service delivery and streamline administrative processes.
BharatSah’AI’yak is known for developing Bharat-centric, vernacular AI bots based on Retrieval Augmented Generation (RAG), offering both text and voice-based interactions tailored for Indian users.
The platform’s effectiveness is already visible through several notable deployments. One standout example is KumbhSah’AI’yak, India’s first AI-powered chatbot designed for Maha Kumbh 2025. Created to assist millions of pilgrims, the chatbot provides 24/7 support on religious practices, site navigation, lodging options, and local attractions. Notably, Krutrim’s hosted open-source large language model services power the chatbot’s core functionality.
With Krutrim’s advanced AI models, robust cloud infrastructure, and the agentic platform that powers Kruti, these specialized assistants are now equipped to scale effectively. They can serve a wider user base across various domains, delivering intuitive, efficient, and language-inclusive interactions tailored to India’s diverse population.
Krutrim recently launched Kruti, India’s first agentic AI assistant, built to surpass the limitations of traditional chatbots. Unlike passive tools, Kruti marks a paradigm shift in AI by actively executing tasks on behalf of users. It can handle functions such as cab booking, food ordering, bill payments, image creation, and even conduct in-depth research. Additionally, Kruti supports read-aloud responses and offers advanced features like image generation and research tools—all free of cost for users, making powerful AI capabilities more accessible than ever.
Krutrim achieved unicorn status last year after securing $50 million in equity during its inaugural funding round, which valued the company at $1 billion. The round saw participation from prominent investors, including Matrix Partners India.
Earlier this year, founder Bhavish Aggarwal committed to significantly scaling the company’s AI ambitions, announcing a ₹2,000 crore investment in Krutrim, with plans to invest an additional ₹10,000 crore by next year. As part of its long-term vision, the company also launched the Krutrim AI Lab and shared portions of its work with the open-source community, reinforcing its commitment to collaborative innovation in AI.
